How To Convert Organic Leads

Instead of growing traffic, You focused exclusively on increasing conversion rates. That is where all of our organic lead growth came from.

My growth program includes a disciplined approach to A/B testing.

There are seven rules I make my teams follow:[*]

  1. Above all else, the control stands.
  2. Get 2000+ people through the test within 30 days.
  3. Always wait at least a week.
  4. Only launch variants at 99% statistical significance.
  5. If a test drops below a 10% lift, kill it.
  6. If no winner after one month, kill it.
  7. Build your next test while waiting for your data.

My A/B testing system focuses on:

  1. Cycling through tests really quickly.
  2. Finding the few 20-30% conversion wins.
  3. Keeping those wins so they can stack on top of each other. For example, finding the best headline, design, CTA and other elements in your funnel can all be combined to impact your total conversion rate.

Once you find a few conversion wins at the same step of the funnel, you’ll double or even triple conversions.