How To Get Free Traffic From Doing Facebook Marketing
STRATEGY #1: INCREASE SHARES BY MAKING YOUR CONTENT MASSIVELY SHARE-WORTHY
You know what helps you get more traffic from Facebook?
People sharing your content on Facebook with their friends. And their friends sharing it with their friends. And…
You get the point.
Think about it. If even 10 people visit your website each day, and one of those people share your content with 200 friends on Facebook, you’d boost your Facebook traffic. And if even two of those 200 friends (that’s just 1%!) shared it with their 200 friends…
It’s the domino effect in action. But how do you push over the first domino and get that first person to share your content?
Well, you need to create content that acts as share magnets. I’ll show you how.
Trigger High-Arousal Emotion
If you want to create content that is crazy-shareable – content that has the potential for going viral on Facebook and other social channels – you’ve gotta inject some emotion.
I’m not suggesting you make your visitors want to cry. I am suggesting that you get your users fired up about something.
STRATEGY #2: DRIVE TRAFFIC BY STARTING A FACEBOOK GROUP
One of the most lucrative ways to not only increase your Facebook traffic but also engagement with your audience is through Facebook groups.
Facebook groups are ripe opportunities for market research and traffic back to your website because you’re putting your content in front of the eyes of your audience where they spend time: their news feeds.
TRATEGY #3: MAXIMIZE THE REACH (AND TRAFFIC) FROM YOUR FACEBOOK PAGE
Facebook is the new Google when it comes to pissing off marketers.
It once was a great free marketing platform, but with constant changes to the news feed algorithm, chances are your posts to your Facebook page don’t get a quarter of the amount of interest as they did before…
And that’s because hardly any of your Facebook fans even see your post.
So how do you maximize the reach of your Facebook page if those fans you just worked so hard to get aren’t even seeing your posts?
Instead of throwing in the towel on Facebook pages entirely, try to increase engagement on your posts. Having a Facebook page can help you increase your search engine rankings – and therefore search engine traffic – so don’t overlook your page’s importance.
Engagement works because when your fans engage with the content you’re posting, it sends a message to Facebook that they like what you’re sharing. Facebook wants to put things that your audience actually likes into their news feeds. So when people are engaging in your posts, more of them will show up in their news feed, increasing your organic reach.
