Description
What you’ll learn
- Building business cases for investment into content marketing
- Creating data-driven customer profile and segments
- Developing key messaging and engaging content for the audience
- Content alignment with the marketing funnel
- Developing publishing and distribution strategy
- Tactics to make content stand out and maximise audience engagement
- Developing style guide and brand voice
- Measure and evaluate success of content marketing plan
Who it’s for
This content marketing training training is for everyone of all levels involved in the creation and distribution of digital media content.
How it’s delivered
This Content Marketing training is designed to be highly interactive and delivered remotely via LIVE sessions. Giving your teams the practical experience they need to get the most out of the program.
Duration
2 Hours
Delivery format
Virtual instructor-led training (VILT)
William –
Good service.
Dominic –
Very fast delivery.