Is Print Dead?

The psychology of internet users differs significantly from that of print users. When a person is browsing the web and comes across a digital advertisement, they have no intention of watching it. It appears out of nowhere and obstructs their online experience, just like those irritating YouTube advertisements that we can’t miss and must endure in order to view the video. Ads in print function in a very different way. Users who read a newspaper or a brochure out of their presence are using a print medium. As a result, they learn at their own pace, which enriches their experience because it is not imposed upon them. They’re doing it because it’s what they want to do. As a result, you could be better off approaching your consumers in such a way that they feel compelled to learn about your brand.