Trend-Jacking and News-Jacking PR

This short course is about value of Trendjacking and Newsjacking in marketing your business and Brands have been jumping on trends as a way to promote themselves for years. But getting involved with a new hashtag, event, or meme can sometimes be tricky to get right. 

Although trendjacking might seem like an easy marketing strategy, you first need to be aware of what it is, how it can benefit your brand, and how to do it successfully.

Also with newsjacking you scan the paper and search the website and there it is…your brand or client’s name. And then again. And again and again. BOOM! Newsjacking success!

You’ve made the nationals, your industry media and an influencer has mentioned your client with an on-point quote about a trending story.

There’s no feeling like it for a passionate PR or marketer.

You will learn the following:

• What is trendjacking?
• The difference between trendjacking and newsjacking
• The benefits of trendjacking
• How to carry out trendjacking successfully
• Deciding when to hop on trends
• Is trendjacking worth it?
• What is newsjacking?
• Why try newsjacking?
• How to ‘do’ newsjacking
• Newsjacking dos and don’ts