Social Media Marketing Fundamentals

About Course
Welcome to the Social Media Marketing Fundamental course, where you’ll embark on a journey into the dynamic world of social media and its profound impact on modern marketing strategies. This course is designed for individuals seeking a comprehensive understanding of the fundamentals of social media marketing, whether you’re a beginner or looking to refresh your knowledge.
Why Take This Course:
Comprehensive Foundation: Build a solid understanding of social media marketing principles.
Practical Insights: Gain practical insights and skills applicable to real-world marketing scenarios.
Strategic Approach: Learn how to develop and implement a strategic social media marketing plan.
Interaction and Engagement: Explore ways to engage with your audience effectively and build brand loyalty.
What Will You Learn?
- Introduction to Social Media Marketing
- Creating a Social Media Strategy
- Content Creation and Distribution
- Engaging with Your Audience
- Analytics and Measurement
- Social Media Advertising
Course Content
Module 1: Introduction to Social Media Marketing
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Defining Social Media Marketing
00:00 -
The Power of Social Media
00:00 -
Key Social Media Platforms
00:00 -
Module 1: Challenge
Module 2: Creating a Social Media Strategy
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Understanding Your Audience
00:00 -
Setting Clear Goals
00:00 -
Choosing the Right Platforms
00:00 -
Module 2: Challenge
Module 3: Content Creation and Distribution
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Content Planning
00:00 -
Content Calendar
00:00 -
Visual Storytelling
00:00 -
Content Distribution
00:00 -
Module 3: Challenge
Module 4: Engaging with Your Audience
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Community Building
00:00 -
Responding to Comments and Messages
00:00 -
Module 4: Challenge
Module 5: Analytics and Measurement
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Analytics Tools
00:00 -
Key Metrics
00:00 -
Adjusting Your Strategy
00:00 -
Module 5: Challenge
Module 6: Social Media Advertising
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Paid Advertising
00:00 -
Module 6: Challenge
Practical Exposure
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Social Media Management: Skills & Tools You Need
15:00 -
Create A Content Calendar From Scratch
11:00 -
How To Create An Effective Social Media Strategy
06:00 -
Social Media Content Planning 101: Tips, Tricks & Free Template
04:00 -
10 Social Media Marketing Tools To Make Money
03:00 -
How To Master Paid Social Media Advertising Like A Pro
08:00
Assessment and Certification
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Final Assessment