Making Product Page Convert

Whether you’re a small business owner or an established eCommerce professional, having a solid online store is fundamental to reaching customers and driving sales.

However, simply having a website isn’t good enough. Success in the highly competitive e-commerce landscape calls for creating eCommerce product page that is visually appealing, informative, and aspirational to persuade site visitors to make a purchase.

But with countless options and offers at their fingertips, what is the single largest factor behind consumer purchase decisions online? According to a recent survey by the payment service provider Paytrail, over 51% of online shoppers are influenced by the smoothness and ease of buying in eCommerce stores.

How convenient it is to buy a product has the most sway over purchasing decisions over other factors like free delivery (32%) and promotional campaigns (28%). Creating a clear and uncomplicated user journey is therefore crucial to boosting both sales and engagement.

If you want to know more about creating product pages that convert, you’re in the right place!

In this course, we’ll share examples of some very persuasive eCommerce product pages you can take inspiration from and know how to create yours.