International Management

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About Course

No company is immune to the forces of globalization. Whether you run a small company based in Wisconsin or manage a Fortune 500 company, you are affected by global forces. You may compete with firms from China or India, have coworkers from Egypt, Brazil, or Germany, or have to negotiate with someone from Russia. This course will prepare you for the complexities of international management by discussing some of the crucial issues faced by managers of international companies today. The course begins by discussing some of the key factors in making the business world global today and why an understanding of international management is so critical. The course then explores the importance of national cultures because cross-cultural conflicts can make an international business difficult to navigate and manage. By understanding the countries and the cultures they find themselves in, international managers can better prepare to deal with such differences, including appropriate preparation for cross-cultural assignments, preferred leadership styles around the world, and the potential for stereotyping.

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What Will You Learn?

  • Why is it important to understand and appreciate the importance of international management in today’s world?
  • What is culture, and how can culture be understood through Hofstede’s cultural framework?
  • How are regions of the world categorized using the GLOBE framework, and how does this categorization enhance understanding of cross-cultural leadership?
  • Why is an understanding of cultural stereotyping important, and what can students do to prepare for cultural stereotyping by looking at social institutions?
  • What steps can you undertake to be better prepared for cross-cultural assignments?
  • What are the main strategies that companies can use to go international?
  • Why might it be necessary for a company to go international, and how might it accomplish this goal?

Course Content

Introduction to International Management

  • Mike Schlater, Domino’s Pizza
    00:00

Importance of International Management

Hofstede’s Cultural Framework

The GLOBE Framework

Cultural Stereotyping and Social Institutions

Cross-Cultural Assignments

Strategies for Expanding Globally

The Necessity of Global Markets

Final Assessment and Certification