Impact of UX on eCommerce Site’s Conversion
About Course
Don’t be mistaken into thinking that the UX of your website is just what it looks like (this is the User interface or UI design), yes that might be a part of what’s holding back your eCommerce site from fulfilling its potential, but more likely there is a wealth of untapped opportunity by exploring the UX design.
The discipline of user experience is broad but ultimately has the goal of creating an experience (which may include online and offline journeys) that makes a consumer happy, or at least meets their expectations and doesn’t confuse or frustrate them.
What we will cover:
- The importance of user experience in eCommerce
- Understanding your users: Assumptions won’t cut it
- 3 user research methods to get into the minds of your website visitors
- What are user personas (and what’s their role in UX design)?
- How user journeys affect conversion
- Designing the user journey for mobile
- How to improve eCommerce UX to boost mobile conversions
Course Content
Chapter 1: Impact of UX in eCommerce Site’s Conversions
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Introduction
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The importance of user experience in eCommerce
00:00 -
Understanding your users: Assumptions won’t cut it
00:00 -
Three User research methods to get into the minds of your website visitors
00:00 -
What are user personas (and what’s their role in UX design)?
00:00 -
How user journeys affect conversion
00:00 -
Designing the user journey for mobile
00:00 -
How to improve eCommerce UX to boost mobile conversions
00:00 -
Focus on eCommerce UX, and the conversions will come
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