Expand your audience with related blog post topics

Fundamentally, content marketing is a quest for site traffic.

We spend a lot of time thinking about how to get more people to visit websites.

One way to do this is to appeal to a wider audience.

If your traffic drops off, writing about a closely related idea may expand your reach to more users.

The example comparison below shows far less competition and more average social engagement for the topic “employee engagement” compared to “human resources”.

If my human resources site isn’t gaining traffic, employee engagement might be a good expansion topic.