Headless eCommerce Fundamentals

The world of eCommerce is changing. You might even say that it has lost its head.

With consumers getting used to consuming content and making purchases through various touch points — from IoT devices to progressive web apps — legacy eCommerce platforms are struggling to keep up with the demands of the customer.

Amazon Dash buttons, smart voice assistants and in-store interfaces are giving consumers new ways to explore product information, read reviews and place orders. In other words, consumers are embracing the IoT era, even if most retailers haven’t (yet).

eCommerce brands moving with this trend are reaping the rewards (hi there, Amazon), while others are scratching their heads, wondering how they can get in on the action without having to invent their own IoT device or build back-end solutions from scratch. The answer is headless content management — and by extension, headless commerce.