Email Marketing and Automation Fundamentals

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About Course

Welcome to the Email Marketing and Automation short course! In this comprehensive program, we will delve into the strategic and technical aspects of email marketing, guiding you through the creation of effective campaigns and the implementation of automation to streamline your communication processes.

What Will You Learn?

  • Introduction to Email Marketing
  • Building an Email List and Segmentation
  • Creating Engaging Email Content
  • Automation and Drip Campaigns
  • Analyzing and Optimizing Email Campaigns

Course Content

Module 1: Introduction to Email Marketing

  • Defining Email Marketing
    00:00
  • The Importance of Email Marketing
    00:00
  • Types of Email Campaigns
    00:00
  • Module 1: Challenge

Module 2: Building an Email List and Segmentation

Module 3: Creating Engaging Email Content

Module 4: Automation and Drip Campaigns

Module 5: Analyzing and Optimizing Email Campaigns

Practical Exposure

Assessment and Certification