Introduction 

You’re using some form of content to attract leads to your business, right?

You stress over creating exceptional content that your audience will devour in a heartbeat and hopefully, share with their friends. You punish your brain, day in day out, thinking about how to provide insights and advice that propels you above the competition and magnetizes leads to your funnel.

You want to get maximum exposure but you also need to get a return on your effort in so far as generating leads – you wrestle with the question:

To gate or not to gate? 

This lesson will help you find your answer.

We’ll dive deep behind the reasons for gating content, how to gate content for maximum ROI, and when to avoid it to prevent your sales funnel from starving.

We will cover the following:

• Why people “gate” their content (Hint: Because popular content isn’t enough)
• But doesn’t gated content restrict potential leads from your content?
• The undeniable benefits of gating your content
• How gated content can be dangerous (when to avoid gated content)
• Here’s when you should gate your content
• Want to gate your content? Use this “Content pillar” principle to skyrocket ROI