Course Content
Solid Free(mium) Tools For Designing, Developing, and Deploying Websites
You see ads for basic website builders everywhere, but real web development is more than drag and drop. From start to finish, you might end up using dozens of tools to get the job done.
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The Rise of The Unicorns AKA “Full-Stack Developers”
These days, there’s increasing pressure for developers and coders to be able to define themselves as “full-stack”. This basically means they need to have a “very particular set of skills”, though the skills are a little less cool than in Taken.
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How Long Will PCs, Tablets & Smartphones Reign?
A recent Gartner report revealed that worldwide shipments of PCs, smartphones, and tablets will increase by 2 percent in 2018 — reaching the highest level of year-on-year growth since 2015
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What is GraphQL? (And is it Really Better than REST)
As new technological innovations continue to emerge, buoyed by an explosion of digital devices and changing consumer habits, businesses continue to search for the fastest and most effective means of keeping up with the changing digital ecosystem.
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GDPR Compliance: 25% Of Brands “Unprepared”
While the GDPR go-live date (May 25, 2018) is still a fair few months away, it’s something that a lot of our customers and partners are asking about — which is why we were so surprised to read that 25 percent of brands are unprepared for GDPR according to a report from the British software and services company Advanced.
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GDPR Fines: Everything You Need To Know
Protection laws called General Data Protection Regulation (GDPR). These laws are enforced on any company that handles data coming from EU citizens, regardless of where that firm is based. Companies that fail to comply with GDPR standards for privacy protection will face some of the stiffest fines in the history of online commerce.
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Here’s How AI and Machine Learning Will Affect the Future of eCommerce
eCommerce is a $2 trillion market, and we expect Artificial Intelligence (AI) to push this number even bigger. Here’s why: AI can help merchants make better future predictions about sales, provide better customer support, and retarget customers who got away. When you first launched your online store, the last thing you probably thought is that one day you’d have to work alongside robots! Well, that day has now arrived in the form of AI and machine learning.
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3 Web Development and Programming Ideas Every Marketer Needs to Know
It happened again. You’ve gotten yourself through another complex technical marketing project, for now, but you can’t help but acknowledge the sinking feeling that you can only “wing it” for so long.
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SAP Commerce Cloud: 10 Things You Should Know
Today’s online shoppers expect ease, speed, personalization, and reliability wherever they shop - online or in-store.
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5 Dos and Don’ts of Hiring a Developer
Developers are the unicorns of the modern labor economy. Their ethereal talents often bewilder the most seasoned of marketing professionals. As they navigate multiple screens of what appear to be a sea of foreign numbers and strange hieroglyphs, many of us may develop feelings of awe as our technical colleagues concoct complex digital systems and design beautiful user experiences, all through the magic of their keyboard.
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What is Git and Git Hub: A Summary of Terms and Definitions
“We can Fork it before we make any changes to the code.” Huh? The obscure sentence was one of several the two developers exchanged as we were going through a development proposal for a new client.
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8 Powerful Ways Chatbots Can Transform Your Customer Experience (Insights From David Cancel, CEO of Drift)
Chatbots are changing the way brands interact with their customers, and when the chatbot is of high quality, those changes are usually positive.
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Chatbot Customer Experience Failures (And How To Avoid Them)
Chatbots are taking over. But there’s no need to panic because you can rest assured that chatbots aren’t bloodthirsty androids (yet) — they just want to help answer FAQs, speed up sales processes and lighten the load of customer support representatives. A report from Forrester Research showed that more than half of the companies surveyed stated that they either had a chatbot system in place, or were planning on developing such a system within the next twelve months.
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Website Security Best Practices: And How You Can Do The Same
The biggest threat facing the modern internet is the number of websites running outdated code - millions of websites have been left wide open to hackers, as a result.
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Your eCommerce Site Has a Conversion Problem (And It’s Because of Your UX Design)
Don’t be mistaken into thinking that the UX of your website is just what it looks like (this is the User interface or UI design), yes that might be a part of what’s holding back your eCommerce site from fulfilling its potential, but more likely there is a wealth of untapped opportunity by exploring the UX design.
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How SSL Certificates Work & Why The Internet Was Broken on May 30
In case you didn’t notice, the Internet was broken on the 30th of May in 2021.
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Enterprise IT: From Differentiator to Obstacle?
Technology is a commodity. We’ve all heard people say this. In fact, some readers may recall Nicholas Carr’s 2003 article in HBR titled “IT Doesn’t Matter”, which posited exactly that. At the time, it was a controversial opinion.
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Digital Transformation Roadmap: 10 Steps To a Successful Digital Transformation
Digital transformation is the process of improving business operations, customer experiences, and employee experiences through the adoption of technology—and the benefits are well documented.
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5 Reasons to Shift Your Site to the Cloud
Your website is the heart of your operation. It is how your customers and clients learn about what you have to offer. Thus, it makes sense to have your site on a reliable network that is going to provide you with the strength and dependable service that you need.
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Comparing Open Source Software vs Closed Source Software
You’re no technical guru and have been charged with finding a web content management system (CMS) for your business.
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eCommerce Website Development Specialist Course
    About Lesson

    8 things to consider before you replatform your website CMS

    If you decide to replatform onto another CMS, there are some considerations that you need to take on board. And essentially, it boils down to these 8 things:

    1. Business impact
    2. True cost
    3. Ongoing tasks and requirements
    4. Integrations
    5. Skill sets
    6. Features
    7. Future needs
    8. Support

     

    [Replatforming checklist #1] Business impact

    When deciding to replatform, you must consider how the replatforming procedure will impact your overall business.

    At a high level, CMS platforms come in two categories: On-Premise and SaaS (Software as a Service) — also known as hosted solutions.

    Each option holds different challenges for your business — and we’ll delve into more detail on all these solutions later in this guide.

    [Replatforming checklist #2] True cost

    Have you thought about the actual cost of replatforming? From the initial development, migration of data from the old platform to the new platform to ongoing maintenance of the new site, the costs can add up. And let’s not forget about the resources required to train everyone on how to use the new system.

    We recently wrote a post that takes a detailed look at the true costs of managing a website.

    [Replatforming checklist #3] Ongoing tasks and requirements

    Replatforming a website can be a challenging time for your business. Besides overseeing the replatforming procedure, you also have to manage stakeholders, deliver business requirements and not to mention to overcome any possible issues that could arise from the replatforming process.

    But once your replatforming phase has been completed, it does not stop there. When you’ve launched your new site, you need to make sure your site is performing to its expected requirements by regularly reviewing analytical data.

    [Replatforming checklist #4] Integrations

    Your original website would have utilized and integrated a variety of extensions, plugins and other tools to serve initiatives in marketing, sales, communication and project management.

    You need to check if these tools will work on your new platform. The best thing to do is conduct a full technology audit of all the tools, extensions and plugins your current website uses and check their compatibility against the new platform.

    If you find that some of your tools are incompatible, then you need to look at alternatives.

    [Replatforming checklist #5] Skill sets

    When selecting a new CMS, you need to take your team’s technical (and non-technical) expertise into consideration. Sure, your developers will almost certainly learn to adapt, but for your content creators, you need a CMS that approachable and easy to use. Sounds simple, but this crucial point is often sidelined for the sake of price — which is a major pitfall when it comes to choosing a CMS.

    Your main users can be split into two categories:

    Technical users

    Here are a few factors you need to consider for your IT team

    • Security: Can your IT team secure your website against attacks, keep your data policy inline with international laws like GDPR?
    • Maintenance: Can your IT team handle ongoing maintenance work?
    • Existing infrastructure: Can the new platform be supported on the existing infrastructure?
    • Ease of development: Can the new platform allow developers to roll out updates and make changes as when required.

    Non-technical users

    Besides keeping the technical folks happy, can the new platform cater to marketers and salespeople? To ensure that it does, check your new CMS for:

    • Easy Navigation: All staff, regardless of their level of technical knowledge, should find it relatively easy to find pages, documents, and other information in the back-end.
    • A Great Author experience (AX): AX determines how easy it is to create, edit, manage and publish content. If your platform has poor AX, (for example, it lacks a WYSIWYG editor), then it will negatively impact productivity, efficiency and 
    • A Strong User experience (UX): UX determines the overall experience of the new platform, from navigation, to design, to speed. The better the UX, the faster your team members can carry out their tasks.

    [Replatforming checklist #6] Features

    Assessing the features of different platforms can determine whether or not a particular platform can help meet your business objectives.

    Take the time to consider what features you want your new platform to have. Here are some features to consider:

    General features

    • Ease of installation
    • Ease of use
    • Security
    • Asset management
    • Documentation and support
    • Flexibility and adaptability

    Marketing

    • Integration with sales and marketing stack
    • Easy to use content editor
    • Mobile support
    • Responsive design
    • Personalization
    • Multi-site support
    • Multilingual support
    • Training support

    Developers

    • Scalability
    • Ease of development
    • Upgradeability
    • 24×7 support
    • Deployment
    • Versioning
    • Headless content management

    [Replatforming checklist #7] Future needs

    Deciding on which platform you want to migrate to should be seen as an investment. You need to consider if your new platform will adapt and adjust to changes in the market, like any disruptive technologies, for example.

    You might want to query with your vendor about how often their product is updated, particularly when it comes to complying with international laws like GDPR, keeping the software safe from new threats through security and bug fixes. You should also familiarize yourself with the cost involved in running maintenance and rolling out updates.

    [Replatforming checklist #8] Support

    If you opt for the development platform, your IT team — or a hired, third-party service — will be responsible for providing support. With a solution platform, it is an end-to-end system with all aspects being supported by the provider.

    Support is often neglected, but it is crucial in ensuring your site performs at an optimum level. Having the right support can benefit training and resolve any issues that arise. For instance, you’re going to need support for different dimensions of your digital presence, from authoring development to server-side troubleshooting.