The features expected from B2C and B2B eCommerce platforms

These differences in business strategies and target markets are reflected in the essential features required from eCommerce platforms by each type of merchant. Let’s look at the key features B2C and B2B platforms typically include out of the box.

1. The user interface

A B2C eCommerce platform needs a straightforward buying process for consumers like intuitive site navigation, streamlined customer checkout, and the ability for customers to search product catalogs easily.

B2B software needs sophisticated features like user permissions, order management systems, account pricing, and business credit options.

2. The personalization of content

B2C companies need highly relevant and personalized experiences that appeal to consumer’s interests, while B2B brands need features that tailor content and access to specific user roles like managers or purchasers.

3. The checkout process

B2C eCommerce platforms need the ability to checkout as a guest or create accounts with minimal hassle, while B2B companies need functionality for multiple accounts, budgeting, compliance, and other requirements for business customers.

4. The overall customer experience

B2C brands need to deliver a user-friendly and seamless customer experience across a variety of touchpoints, while B2B companies need to enable the business decision-making process.