Introduction

There’s been a dramatic shift in eCommerce, with companies forming strategies to target both B2C and B2B with their products and services.

While some B2C companies are targeting businesses with their products, even more common is B2B companies selling direct to consumer (DTC). That’s because in the next five years, 81% of consumers plan to shop from direct to consumer brands. The lines are blurring and merchants can’t easily be categorized into just a B2B or B2C company anymore.

The problem online merchants are facing is that eCommerce platforms are often sufficient for selling to only businesses or only consumers, but not both.

The separate platforms these brands are using for each type of market can’t efficiently handle an all-encompassing strategy. That’s why brands need a fully-featured hybrid eCommerce solution that lets them manage B2B and B2C commerce from one dashboard.

Want to learn more about B2B & B2C eCommerce platform? Here’s what you’ll learn:

• B2C vs. B2B eCommerce
  • What is B2C eCommerce?
  • What is B2B eCommerce?
• What’s the difference between B2C & B2B eCommerce?
  1. Target market
  2. Order size & volume
  3. Decision-maker
  4. Customer Lifetime Value (LTV)
  5. Customer acquisition vs. retention
• The features expected from B2C and B2B eCommerce platforms
  1. The user interface
  2. The personalization of content
  3. The checkout process
  4. The overall customer experience
• But targeting both markets doesn’t need to be hard
• Introducing a hybrid eCommerce platform: What is a hybrid eCommerce platform?
• Hybrid eCommerce platform features: Why a hybrid platform is the next generation of eCommerce solution?
  1. Creating separate portals
  2. Keeping a single datastore
  3. Gaining an omnichannel customer view
  4. Future-proofing your business