Introduction 

We’ve already covered the benefits of going direct-to-customer, but to recap, manufacturers now have the chance to cut out the middle-man and access the market themselves through eCommerce websites and applications. That translates into higher margins, greater control, and a closer relationship with buyers.

But going down the D2C route does not come without its challenges. It is nearly impossible for manufacturers, even established ones, to transform into an eCommerce giant overnight — particularly when they have such strong ties with retailers.

Here are our direct-to-consumer (DTC) tips to Learn:

1. You need every stakeholder on board
2. You need a robust infrastructure
3. Expect a dip in traffic
4. Your customers will want a reason to buy from you directly
5. You need to avoid channel conflict (For now)
6. You need to manage data far, far better
7. Your eCommerce solution will make or break your D2C efforts