Hybrid eCommerce platform features: Why a hybrid platform is the next generation of eCommerce solution?

Here’s a breakdown of why a hybrid eCommerce platform works best:

(The end of B2B vs B2C eCommerce platform argument)

1. Creating separate portals

A hybrid platform is capable of configuring many separate customer portals. Having multiple eCommerce interfaces is critical for DTC strategies because pricing can vary dramatically.

While pricing may be fixed for consumers, the price for business customers is often negotiated based on purchase volume, length of the business relationship, and many other factors.

Using multi-site capabilities, you can personalize your eCommerce sites for specific market segments with hybrid platforms.

2. Keeping a single datastore

While the target markets may be different, the basic information about your products is likely very similar or even identical.

Creating duplicate content in separate eCommerce platforms is highly inefficient. That’s why one platform with a single datastore makes delivery content easier for your sales and marketing teams.

Avoid the nightmare of maintaining two or more product catalogues with a hybrid eCommerce platform.

3. Gaining an omnichannel customer view

With a single dashboard, hybrid eCommerce platforms let marketing teams get a holistic view of their customers – both business and consumer.

In the digital era, it’s critical to track interacts across all touchpoints and applications to garner insights into the customer buying process.

Hybrid eCommerce platforms avoid data silos and fragmented analytics with a complete omnichannel customer view.

4. Future-proofing your business

The lines between B2B and B2C eCommerce are blurring. It’s not just B2B moving into DTC, but many consumer-oriented brands are moving towards selling to businesses.

A hybrid platform ensures merchants are ready for rapid changes in the marketplace, without needing to re-platform.

You have the flexibility to shift sales strategies knowing that your technology will facilitate eCommerce for both types of markets. Don’t let your eCommerce platform get in the way of digital adaptability – now or in the future.