Course Content
M2: Headless Commerce
The world of eCommerce is changing. You might even say that it has lost its head. With consumers getting used to consuming content and making purchases through various touch points — from IoT devices to progressive web apps — legacy eCommerce platforms are struggling to keep up with the demands of the customer.
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M4: B2B eCommerce Platform Features
Business-to-business (B2B) eCommerce platforms cater to companies that sell their own products or services to other businesses. B2B eCommerce platforms are popular with companies looking to diversify their revenue streams.
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M5: Adobe Magento Commerce
Adobe commerce (formerly Magento Commerce) has proven to be a popular choice for enterprise eCommerce brands. According to Salmon, Magento accounts for 31.4% of top 100,000 eCommerce sites.
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M6: Adobe Magento 2 Migration
Adobe Magento powers around 9 percent of the world’s eCommerce sites — and a great number of those users are at a crossroads: Should we go through the process of migrating to Magento 2, or should we explore pastures anew?
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M7: Speed Up Your Website and Applications
Site speed is critical for a successful website. Speed affects everything from a website's visibility on SERPs to conversion rates, engagement, and overall customer satisfaction. Needless to say, optimizing your website's speed is a necessity, but that doesn't make figuring out how to do it any easier.
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M8: Panama Papers: 2 Key Breaching Open Source Platforms
The hacking of Mossack Fonseca’s client portal leaked over 11.5 million documents, 4.8 million emails and 2.6TB of data - the largest leak in history. Prime ministers have resigned, business people are being scrutinized and over 30 countries have launched investigations against individuals and companies.
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M9: Contentstack
Deciding on your next content management system can depend on several factors, including your current tech stack, the requirements of different departments, your current priorities and where you see your business heading in the future.
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Case Study 1: Did You Start Up a New Media Behemoth in 2005? These Guys Did…
Does the year 2005 feel like yesterday to you? Can you believe we’re now laying on the nostalgia about the events of just over 10 years ago?!
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Case Study 2: What Does Adobe Acquiring Magento Mean For..?
“Adobe to Acquire Magento Commerce” was the straightforward headline of the press release that popped up in my news alert. Just five simple words. And yet, their impact could be tremendous. An impact that will be felt differently, depending on your role and relationship with these two software companies.
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Case Study 3: Music Streaming No Longer Just For Men on Pirate Ships
You know it’s an election year when every face on your TV is suddenly an expert in human psychology.
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Case Study 4: Core dna vs BigCommerce vs Shopify Plus: Platform Standoff
This lesson will analyze BigCommerce, Shopify Plus, and Core dna to see which platform best suits forward-thinking online retailers looking to provide experiences, not just products.
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Case Study 5: Acquia Acquired For $1B: What Does It Mean For Their Future?
The acquisition (or should we say, Acquiasition) may not come as a surprise to those who have followed Acquia’s story closely over the past few years. In a 2018 article for Xconomy, CEO of Acquia, Michael Sullivan, hinted that the company might end up selling “to accelerate (growth) even faster.”
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Case Study 6: The Amazon Survival Guide: Thriving in The Age of Amazon
Amazon’s dominance over the eCommerce market is almost scary. 44% of all product searches, in fact, start with Amazon. They own 43% of all U.S. online retail sales. That’s almost half the market!
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Case Study 7: Ascedia – Providing A Headless Solution For Standard Process (Case Study)
How Ascedia helped nutritional supplement giant, Standard Process, rewrite the way they engaged with their customers.
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Assessment + Professional Diploma Certificate
eCommerce Platform Strategist
    About Lesson

    Contentstack cons

    13 things Contentstack need to improve on.

    1. No commerce capabilities

    Contentstack is a massive proponent of headless commerce and eCommerce growth, but the platform lacks native commerce capabilities instead of requiring customers to integrate with a third party.

    2. Needs more pre-built solutions out of the box

    Similarly to the commerce problem, Contentstack features several available extensions and can connect with other third-party applications via API. However, there is a lack of pre-built solutions out-of-the-box that can make technical and non-technical users’ lives easier.

    3. It can be hard to create the right content for your needs, and difficult to modify content types once they have been created

    Content modelling in Contentstack starts at the design stage, meaning that errors made will be reflected in subsequent on the actual structure of the web application or page.

    Unfortunately, these errors can be hard to rectify later down the line, requiring you to recreate models from scratch.

    Contentstack cons: Hard to create and modify content types

    4. The lower plan (Start) has limited content types and user accounts

    The lower pricing plan only supports 10 users, 100 content types and 4roles. This can limit growing teams that need a middle ground between the more expensive Grow plan, which costs thousands of dollars per month.

    Contentstack cons: Limited content types

    5. Changing the data structure of content types with many entries can be challenging

    For example, when a document is updated, the URL within the document changes. This forces marketers to frequently implement URL redirects if they have many content assets that need to be updated on a weekly or monthly basis.

    6. At times there are limitations to the number of items that can be associated with content types

    A content type consists of a set of fields that define your web page or mobile property structure. These limitations need to be addressed with Contentstack’s support team’s help and can’t be changed on your own.

    Contentstack cons: Limited number of items that can be associated with content types

    7. There’s a rate limit for content management API requests

    Contentstack has a rate limit of 10 requests per second per organization. Your application will receive the HTTP 429 response code if the requests for a given period exceed the defined rate limits.

    Given the lack of out-of-the-box functionality, this can be challenging for larger organizations with several API requests occurring simultaneously.

    Contentstack cons: Limited API requests

    8. There’s been some confusion about the different kinds of API tokens and which functionality is supported by each

    Contentstack includes the following API tokens: Delivery, Access, Authentication and Management.

    The specifications, limitations and functionality of each token type differ, meaning that it can be difficult for developers to decide which one to use in which scenario.

    Contentstack cons: Confusions about API tokens

    9. Performing extensive operations spanning thousands of records can be relatively slow

    Since there are API request limits and a requirement to throttle API requests, organizations with many data entries can find them challenging to manage. Instead, a bulkified API would be a helpful addition to the platform.

    10. Localization is not ideal, as once something is localized, updating is very confusing

    Localizing an entry causes the hierarchy between the master entry and other entries to break. Instead, an independent copy of the localized entry is created that is a separate entity with its own versioning system and publishing queue status.

    This feature makes updating master content localized content simultaneously a challenge.

    Contentstack cons: Localization isn't ideal

    11. Pricing is confusing and somewhat difficult to understand

    Contentstack’s three pricing plans can be somewhat difficult to decipher without contacting them.

    For example, in the Start plan, only four roles are supported, but the number of roles supported in the Grow and Scale plans is not expressly stated.

    This lack of distinction is also prevalent in other categories such as content type and content entries.

    12. Requires a lot of technical expertise to implement

    Contentstack includes extensive customer support, but much of that time is spent managing onboarding and implementation. Implementation isn’t possible without this customer support for most organizations and those without an extensive technical background.

    13. Authors may not be able to view their content before pushing live.

    Contentstack lacks preview capabilities that allow authors to see and modify content before publication. Contentstack facilitates content staging for publishing blog content, but for other channels, post-publication editing may be required.

    Contentstack cons: No preview before pushing live