A Web Presence And The Solution to Provide Content
To change the way Standard Process engaged with its clients, it needed a way to provide a high-functioning, somewhat customizable website to hundreds of potential clients. This couldn’t be overly complicated otherwise the rollout would hit a brick wall. The answer was a templated site — designed to provide HCPs with a web presence online.
That was the easy part.
The harder nut to crack was finding a system that could update product information from a central location to a network of sites. It would be impossible to manually update multiple websites accurately with product information on a regular basis. To make this idea work, would require a system that could seamlessly push out content from a single source of truth. That was going to require a headless CMS approach.
What is a Headless CMS?
Before moving on, let’s spend a few words on what a headless CMS is. There are plenty of articles that go into detail about headless. For now, we will stay at the 3,000-foot level.
A headless platform has no default front-end system determining how content is being presented to the end-user. Instead, it’s front-end agnostic.
Put another way, by adopting a headless system, Standard Process had a solution to deliver product content to its growing network of HCPs.
But what partner could deliver this solution? Ascedia was put in charge of finding the right vendor to handle this project.
Enter Core dna.
After an exhaustive search, Ascedia recommended Core dna as the vendor to deliver a seamless headless CMS solution to Standard Process.
There are a growing number of companies that provide a headless solution. But it was only Core dna that had the willingness, pre-built capabilities, and flexibility to develop the specific requirements Standard Process needed to execute the project.
Nick Rudich, Executive Director at Ascedia and lead contact working with Standard Process had this to say: “None of the other companies I interviewed were willing to make the adjustments or changes we needed. Core dna was different. They were flexible and made the investment we needed for this project.”