Course Content
M2: Headless Commerce
The world of eCommerce is changing. You might even say that it has lost its head. With consumers getting used to consuming content and making purchases through various touch points — from IoT devices to progressive web apps — legacy eCommerce platforms are struggling to keep up with the demands of the customer.
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M4: B2B eCommerce Platform Features
Business-to-business (B2B) eCommerce platforms cater to companies that sell their own products or services to other businesses. B2B eCommerce platforms are popular with companies looking to diversify their revenue streams.
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M5: Adobe Magento Commerce
Adobe commerce (formerly Magento Commerce) has proven to be a popular choice for enterprise eCommerce brands. According to Salmon, Magento accounts for 31.4% of top 100,000 eCommerce sites.
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M6: Adobe Magento 2 Migration
Adobe Magento powers around 9 percent of the world’s eCommerce sites — and a great number of those users are at a crossroads: Should we go through the process of migrating to Magento 2, or should we explore pastures anew?
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M7: Speed Up Your Website and Applications
Site speed is critical for a successful website. Speed affects everything from a website's visibility on SERPs to conversion rates, engagement, and overall customer satisfaction. Needless to say, optimizing your website's speed is a necessity, but that doesn't make figuring out how to do it any easier.
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M8: Panama Papers: 2 Key Breaching Open Source Platforms
The hacking of Mossack Fonseca’s client portal leaked over 11.5 million documents, 4.8 million emails and 2.6TB of data - the largest leak in history. Prime ministers have resigned, business people are being scrutinized and over 30 countries have launched investigations against individuals and companies.
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M9: Contentstack
Deciding on your next content management system can depend on several factors, including your current tech stack, the requirements of different departments, your current priorities and where you see your business heading in the future.
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Case Study 1: Did You Start Up a New Media Behemoth in 2005? These Guys Did…
Does the year 2005 feel like yesterday to you? Can you believe we’re now laying on the nostalgia about the events of just over 10 years ago?!
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Case Study 2: What Does Adobe Acquiring Magento Mean For..?
“Adobe to Acquire Magento Commerce” was the straightforward headline of the press release that popped up in my news alert. Just five simple words. And yet, their impact could be tremendous. An impact that will be felt differently, depending on your role and relationship with these two software companies.
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Case Study 3: Music Streaming No Longer Just For Men on Pirate Ships
You know it’s an election year when every face on your TV is suddenly an expert in human psychology.
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Case Study 4: Core dna vs BigCommerce vs Shopify Plus: Platform Standoff
This lesson will analyze BigCommerce, Shopify Plus, and Core dna to see which platform best suits forward-thinking online retailers looking to provide experiences, not just products.
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Case Study 5: Acquia Acquired For $1B: What Does It Mean For Their Future?
The acquisition (or should we say, Acquiasition) may not come as a surprise to those who have followed Acquia’s story closely over the past few years. In a 2018 article for Xconomy, CEO of Acquia, Michael Sullivan, hinted that the company might end up selling “to accelerate (growth) even faster.”
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Case Study 6: The Amazon Survival Guide: Thriving in The Age of Amazon
Amazon’s dominance over the eCommerce market is almost scary. 44% of all product searches, in fact, start with Amazon. They own 43% of all U.S. online retail sales. That’s almost half the market!
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Case Study 7: Ascedia – Providing A Headless Solution For Standard Process (Case Study)
How Ascedia helped nutritional supplement giant, Standard Process, rewrite the way they engaged with their customers.
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Assessment + Professional Diploma Certificate
eCommerce Platform Strategist
    About Lesson

    10 things you should know before migrating to Magento 2

    Magento 2 migration is a big step, and while there are plenty of good things to say about the Magento platform, there are some things you should know about the migration process before you begin.

    Things you should know before migrating from Magento 1 to Magento 2

    1. You need stakeholder buy-in

    Make no mistake; Adobe Magento 2 migration won’t be quick, easy or cheap. To develop any project, you need to obtain a buy-in from all key stakeholders. This includes senior management who will sign off on costs right through to operational staff who need to be trained in using the new admin interface.

    A dedicated project team will also need to be created to oversee the migration and to deliver correspondences to senior management and staff.

    But perhaps the most crucial buy-in that you need to acquire are the developers, especially those who have worked with Magento in the past.

    Developers who have previously migrated to Magento 2 using the Magento Data Migration Tool have commented on how the migration process was time-consuming. Some developers had even treated the migration process as “a complete rebuild from scratch”.

     

    2. You can’t migrate your Adobe Magento 1 theme

    Themes provide the structural layout and design of your eCommerce site. When you migrate to Magento 2, your old Magento 1 theme will not work. The frontend templates and coding are different, and the migration tool is not able to convert the coding embedded in your Magento 1 theme.

    Developers will have to create a new theme for Magento 2. And depending on how much customization your previous theme had, it could potentially create unwarranted hassle for developers.

    Alternatively, you can avoid this hassle and buy and install a Magento 2 theme from their marketplace. But in doing so, developers will still need to make adjustments to ensure the new theme performs to your requirements.

    3. Magento 1 extensions don’t work with Magento 2

    Extensions make up the essential components which provide new features and functionalities to your eCommerce site. And just like themes, Magento 1 extensions will not work on Magento 2. Developers will have no choice but to create a new extension from scratch or resort to purchasing an extension that performs a similar function.

    If your Magento 1 site has many extensions, you will need to undertake the painstaking process of going through each one and decide which ones are going to be relevant to your new Magento 2 site. This is the only way to minimize the amount of time and resources your developers will need to create new extensions for Magento 2.

    And with the marketplace for Magento 2 extensions still growing, developers are increasingly likely to create their own extension since a suitable replacement extension is not yet available.

    4. You’ll need to test everything

    The work won’t stop once you migrate, because you’ll need to test everything from payment processes to any custom code you’ve previously implemented. How long the testing phase will take is entirely dependent on the size of your eCommerce site.

    You also need to consider who is going to be assigned to run the test. It is often difficult to get operational staff to conduct formal testing of an eCommerce platform — since they are busy with their day-to-day duties and they are also not professionally trained testers. No doubt, you will need to assign a significant amount of time and resources to undertake the testing phase.

    5. You’ll need to migrate again. And again. And again

    The fact of the matter is, Magento users will come to face this migration migraine every few years. Magento will soon release Magento 3, and in time, there will be no support available for Magento 2. And this leaves users with no choice but to leave Magento 2 and start all over again on a different platform.

    And this will be a common occurrence for Magento Open Source users. It will be less hassle for Enterprise Cloud users since server maintenance and updates are taken out of your hands, but are you willing to pay for something more than a native SaaS solution?

    And would an affordable SaaS solution be a better choice right now so you can focus your time and money on innovating and creating great content across various channels?

    6. You’ll have SEO issues

    Another aspect of the migration to Magento 2 occurs when re-indexing the site to the new database structure. This restructuring can lead to lost pages and SEO problems due to changes in URL structure, or due to certain pages and content being left out of the migration process.

    Marketers, brand managers, and SEO experts may see much of their effort under Magento 1 go up in smoke when the site data migrates to the Magento 2 database structure. This loss of search engine traffic can have serious adverse effects on the site’s visibility, and could cost the site owner thousands, even millions, of dollars.

    7. Skyrocketing costs

    While Adobe Magneto Community Edition (CE) will still be free to use, the starting annual licensing fee for the Enterprise Edition (EE), upon which many businesses depend, has risen from $18,000 to $22,000, and can be as high as $125,000. According to at least one report, hosted versions of Magento Commerce can range from $40,000 to $190,000 per year.

    The licensing fee also does not include the cost of migrating systems. Expenses such as creating new extensions, designing new templates, and reformatting the database tables can turn an upgrade into a boondoggle, drawing away resources from essential projects, just to get the site ready for deployment in the new environment.

    8. Integration nightmares

    Most eCommerce systems rely on connecting with other systems to deliver their optimal results. These systems must communicate with product databases, payment processors, content management systems, and customer relationship management (CRM) software, as well as numerous other platforms. While your in-house developers may have created extensions to allow Magento 1.x systems to connect with systems such as CRM, marketing, and accounting platforms, your developers will have to rebuild those extensions from scratch to get those same platforms to work with Magento 2.x systems.

    9. The learning curve

    As with any new system, one of the many hurdles that firms encounter when migrating from Magento 1 to Magento 2 is the learning curve. Since Magento 2 uses some relatively new technologies, most users may not be familiar with how it works from the start. This issue can lead to steep learning curves, both for developers who need to create new extensions to integrate the system, and for marketers who need to create content for it.

    10. Time, and the opportunity cost

    The single most important resource anyone has, let alone any business, is time. It is the one resource that is non-renewable and irreplaceable. Migrating from Magento 1 to Magento 2 can be a time-consuming affair. Here’s how the time can stack up:

    • Time spent by developers creating new extensions.
    • Time spent by marketers crafting new templates and themes.
    • Time spent by database administrators moving the data from the old format to the new one.
    • Time spent by project managers overseeing the migration process and trying to control “scope creep”.
    • Time spent by other departments testing, debugging, deploying, launching, and propagating the new system.

    And here’s the kicker; if you do finally complete your migration process, will you ever truly work out the opportunity cost? If the process takes three months and a team of developers, it’s difficult to fathom what else those resources could have been put towards.