What is a Digital Experience Platform (DXP) and how is it different from a CMS?

Digital Experience Platforms (DXP) have grown out of the limitations posed by CMS in regards to crafting and managing in-depth customer experiences. Since DXP has come into being off the back of the classic CMS there is going to be some overlap between the two, in terms of content creation and asset management.

When asked about the differences between a CMS and a DXP, Forrester’s Mark Grannan gave a comprehensive answer:

“Web CMS is critical for developing, managing and optimizing web, mobile, and other content-based experiences…Whereas some critics considered web CMS solutions ‘bloated’ a few years ago, we think times have changed. API-first architecture and cloud deployments are reshaping the packaging of digital capabilities into more granular tools that can be assembled on demand.”

A DXP is equipped to handle content and asset management on a large scale. For example, with a DXP you’re able to sync, manage, and push content across verticals likes web, kiosks, billboards, customer portals, IoT devices, and more.

Plus, a robust DXP will be able to help brands launch eCommerce projects, establish intranets and manage multiple microsites with multitenancy — with ease. A traditional CMS, on the other hand, would struggle to do all of that without significant investment and development time.

Tweet This: A DXP goes a step further than a CMS by helping a brand produce digital experiences through websites, apps, portals, IoT devices and more.

A user’s digital experience needs to be consistent across both pre and post-sale environments. The lifecycle isn’t complete once your customer walks through your doors, or orders something online. Your customer experience has now evolved into a full-fledged relationship, which a DXP can help you manage every step of the way.