Course Content
M1: A $200 Billion Wake-Up Call
large parts of Texas, Florida and Georgia are still recovering from the effects of two hurricanes. Millions of people and businesses remain without electricity, phone service or even access to clean water. Some of these services will take months to restore.
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M3: One Platform vs a Mix of Best-­in-Breed Technologies: What’s The Best For Your Business?
Many of the decisions being made about what to use are less about technology itself, but rather about the way that companies engage with that technology.
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M5: Using WordPress as an Enterprise CMS: 9 Things You Should Know
WordPress is the most popular Content Management System (CMS) in the world, powering roughly 29 percent of all active websites. Yikes. With numbers like those, it’s no surprise that WordPress crosses the minds of those who are choosing a CMS.
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M6: How to Choose a SaaS CMS: The 9-Point Checklist
Choosing a Content Management System (CMS) is a gigantic decision. The bigger your brand, the more people will rely on your CMS to provide great backend and frontend experiences.
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M7: 6 Reasons To Ditch Drupal
If you’re still using Drupal 6 as your CMS, then your time is running out. Recently, the company officially announced that the platform was reaching its EOL or ‘End Of Life’, and that loyal users would be forced to upgrade to Drupal 7 or 8.
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M8: How to Choose the Best CMS for Mobile Apps
With a multitude of potential CMS suitors on the market, how should you go about choosing the best one for mobile applications?
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M9: The Web is Broken: And The CMSs Broke It
Having a CMS sounded so nice at first. It ensured that you wouldn’t be locked out of your own website, and you’ll be able to make changes whenever you need to. However, when all the developers started arguing about which language and framework should be used to build the website and system, you knew something might be wrong.
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M10: Top 3 IoT Challenges: Data, Data and Data
CMSWire’s David Roe recently published an excellent piece on the problems with IoT devices. He mentioned security and user privacy, but I couldn’t help but expand on the problems relating to data. As far as I’m concerned, the top three issues with the IoT era are all data-based.
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M11: Tools for choosing the right CMS
Making the right choice in CMS platform for your business is harder than you think. In fact, choosing a new content management platform for your web assets has never been so hard. The wrong decision in this case can have a lasting impact on your digital initiative for years and cost considerable cash and time to rectify.
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M13: Multi-Site Management Strategies That Actually Work
Multi-site management promises a great deal, from new market penetration to scaling your business to a global audience. There a reason the world’s largest brands open new offices and physical stores when they enter new markets.
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M14: GDPR/POPI Explained In 5 Minutes: Everything You Need to Know
GDPR stands for General Data Protection Regulation. It’s a game-changing data privacy law set out by the EU
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M15: GDPR Preparation: 7 Questions To Ask Your CMS Vendor
With General Data Protection Regulation (GDPR) rolling out in just a few short months, you need to make sure every relevant aspect of your business is GDPR compliant.
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M17: Hybrid CMS: A Headless platform, But With a Front-End
By 2020, experts forecast that the world will be host to over 20 billion IoT devices, from smart speakers to smart wearables and everything — and I really do mean everything — in between.
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M18: Intranet CMS: A Guide to Choosing Intranet Software
Almost every company has an intranet — even the companies that claim otherwise. It may not be a unified system, but an internal, private network will certainly exist in some shape or form, usually patched together by the likes of Gmail, Google Drive, Slack, and Hubspot.
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M19: Cloud CMS: 8-Point Checklist For Choosing a Cloud CMS (And Hidden Gotchas You Need To Know)
The past year changes in the IT sector have made the cloud become real. Cloud computing is becoming an essential tool for businesses of all sizes and budgets, but there are some basic requirements that should be considered before choosing a cloud CMS platform.
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M20: Content Optimization: What It Is and How To Do It
Seeing that initial traffic spike post-content launch is awesome, but things start to get really depressing when it flattens out. Which is why content optimization is critical.
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M21: Drupal as a CMS and Commerce Platform: The Ultimate Guide
The three main players in the traditional, monolithic CMS space are WordPress (which accounts for 27+ million live sites), Joomla (1.8 million), and Drupal (630,000.)
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M22: What Is A Digital Experience Platform? DXP vs CMS Explained
The web content management space is no stranger to acronyms. In fact, whenever a new acronym emerges, there’s a temptation to label it as just another fading buzzword and ignore it completely.
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M23: Custom CMS & Backend Frameworks Be Damned
We’ve gotten accustomed to the ease of use and functionality provided by the modern CMS. With so many CMS platforms on the market, it’s important to understand what CMS is right for your business. It’s also important not to neglect the organisational impact of a new CMS.
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M24: Decoupled CMS Explained: Pros and Cons
In today’s multi-channel environment, where content is consumed across various digital touchpoints, the legacy or monolithic CMS is no longer the only option. Instead, we’ve seen terms like headless CMS, decoupled CMS, agile CMS, hybrid CMS and more thrown around as new CMS architectures continue to be designed, leaving companies spoilt for choice.
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M26: You Just Became The Head of Marketing. What Now?
Congratulations. You’ve just landed the role you’ve been long searching for. You're now heading up a marketing team and have earned the title. You have seen first hand that being a senior marketer is no job for the faint-hearted.
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M27: 5 Proven Tactics To Building & Growing an Email List From Scratch
Those early days when you know you’re doing everything right, but NO ONE is signing up to your email list. Okay, maybe a few people are signing up…like maybe five people a week. A blip on the radar for the kind of business you want to build. At that rate, it is going to take you around 4 years to get to 1,000 subscribers.
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M28: eCommerce CMS: 32 Must-Have CMS Features (& Why Most Commerce Platforms Aren’t Good CMS)
When you start looking into eCommerce platforms to grow your online store, you'll be immediately greeted by countless platforms touting their accessibility and vying for your business.
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M29: Do You Know The True Cost of Managing a Website?
You have heard the idiom about the tip of the iceberg. But have you given a second thought to what this actually means? Embarking on a website redevelopment is a pretty good example of the analogy. There’s a reason why a website redevelopment is in equal parts exciting and harrowing.
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M30: 8 Types of eCommerce Customer Pain Points (And How to Relieve Them)
When we are in physical pain, we can visit a doctor. When we have perceived unmet needs, we usually end up buying products. Those unmet needs are our pain points. As an online store owner, you are your customers’ doctor. Your eCommerce store is the hospital. Your staff are the nurses and orderlies.
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M31: Searchable Websites: Best Practices in Search to Drive Website Conversions
If you have ever typed in a search bar on a website for a product you are looking for, you are already familiar with site search. Site search is a feature on websites that enables users to search for specific content. It's quite a handy feature found in many different places, such as Amazon, Reddit, and many popular eCommerce websites.
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M32: Business Must Evolve to Become More Resilient
Resilience – the ability to recover quickly from illness or misfortune – is a valuable attribute for both individuals and organizations.
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M35: Going Global with a Headless CMS Multi-Language Site
In the world of digital marketing, there is no denying the importance of having a multilingual site. This is especially true for eCommerce businesses that want to expand their reach and visibility to new markets. Not only will a multilingual site help you with internationalization and expanding the audience you market to, but it will also help you earn new customers. A multilingual site delivers a far more personalized experience to the end visitor if it's presented in a language that is native to them.
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eCommerce Content Management Specialist Course
About Lesson

Using WordPress as an enterprise Content Management System (CMS): 9 limitations you need to know

Make no mistake, WordPress may be a beginner’s playground, but some of the biggest brands on earth trust WordPress with their online presence.

CNN, Forbes, TechCrunch, UPS, Sony, BBC America, and Mashable are among the names on that list.

Yet, there are a few limitations and concerns you need to know about before you adopt WordPress as an enterprise CMS.

[WordPress limitation #1] Security is an issue

With companies like Equifax and Weebly struggling with security breaches in recent years, website security is a growing concern, and unfortunately, WordPress’ security record is far from reassuring.

It’s classed as the most-attacked CMS on the market, and although there are regular security patches and a range of security plugins out there, if security is your priority, then you might want to spend some time to find a better protected CMS.

Using WordPress as an enterprise CMS: WordPress is the most attacked CMS
(Source)

 

[WordPress limitation #2] There’s a plugin problem

At its core WordPress is equipped with fairly basic site features. You can blog, create site pages, apply templates and make some design customizations. If you want to get more detailed, you’ll be installing plugins.

Plugins make WordPress great by adding all sorts of functionalities. Some plugins let you build forms, other turn your WordPress website into a social network. But at the same time, plugins make life a whole lot more difficult.

The more plugins you install the more bloated your site becomes, and that makes it slower and makes the backend UI look messy. But more worryingly, you’ll run into issues where certain plugins clash and break each other, or the plugin developer disappears and never fixes the plugin that you rely on. Basically, with each plugin, you’re adding another movable — and therefore breakable — part of your web presence.

[WordPress limitation #3] It needs ongoing maintenance

This one is linked to the plugin problem. Whenever WordPress rolls out an update, you’re at risk of breaking your template or plugin set.

If a WordPress core update conflicts with existing plugins and themes, they won’t work until the third-party developer updates the plugin or theme — or until you revert back to an older version of WordPress. And guess what? That leads to security vulnerabilities, not to mention headaches.

Plus, there’s no tech support number you can call when your site breaks. Sure, there is an active community and a range of third-party support agencies, but they won’t always react quickly when your website is down.

[WordPress limitation #4] You’re on your own

You’re not just on your own when it comes to support, you’re on your own totally.

The only way to leverage the support of Automattic, the company behind WordPress, is by paying a hefty $5,000 per month (at least!). Outside of that, you’ll have to hunt for an agency if you want outside help. Either that or your in-house development team will be super busy.

WordPress as an enterprise CMS: WordPress VIP cost
(Imagine how many tacos you could buy with $5,000…..)

 

[WordPress limitation #5] Forget about multi-layered content relationships

WordPress works great as a standard blogging tool for either single or multi-author blogs. You can easily and quickly publish high-quality and visually enticing blog posts. However, with standard blog posts, your content requirements are still quite simple.

If you have pages that draw upon several different content types with complex interactions, this will stress the overall functionality of WordPress, and your site performance will suffer. Having a single blog post that contains photos, video, and text is one thing, but if you want to display multiple portals and instances of text or imagery — like the iGoogle Portal website does, for example — then WordPress isn’t the best option.

[WordPress limitation #6] Workflows can get tricky

If you have a smaller website, the editing workflows and user permissions you’ll need to manage are quite simple. If you only have a few users, then uploading content, and making edits is something you can easily accomplish.

But, if you have a larger site that requires frequent updates, and changes to the content, it’ll be much more difficult to accomplish these tasks. This is doubly true if you have a team of contributors that each have roles that will evolve over time.

If you have complex and regular content edits, and user permissions, then you’re better off using a different platform.

[WordPress limitation #7] Migration is painful

Migrating your site to different servers is never a fun experience. However, the complexity of WordPress will make this process even more challenging and time-consuming, especially if you’re migrating a custom WordPress website.

Where a custom website built with other could be moved in minutes, and equivalent WordPress website could take far longer.

[WordPress limitation #8] Spam, spam, spam

Security is one thing, but spam? That’s a whole new kettle of fish.

The average WordPress instance gets inundated with spam comments, and you’ll need to regularly clean them from the backend of your WordPress instance.

WordPress as an enterprise CMS: WordPress is bombarded with spam comments

And sometimes, they even slip through to the comments section on your website, which can get embarrassing.

The solution is either a whole lot of time or a premium spam-busting plugin.

[WordPress limitation #9] Do you really want to manage the technology?

One of the biggest questions you need to consider is your business really interested in managing technology. Do you really need to understand and manage the complexities of hosting, security, and upgrades? Is there a better way? Can the platform be a commodity that is managed for you that then allows you to engage in higher value activities that actually drive revenue, reduce costs or increase market share? Not to mention the complexity of managing multiple sites.