6. Start Executing Quick Wins And High-Priority Tasks

Whilst you absolutely need to take the time to plan and strategize, you probably want a few early wins under your belt to gain momentum and build confidence. It’s important to show the team that you’re both a thoughtful long-term strategist but also a fast learner who can walk and chew gum simultaneously.

So whilst your marketing plan should outline the next 12 months of activity, you should also cover off a small and achievable set of tasks to get moving. Craft short execution plans that will be easier to manage initially. 

One approach to this is to put together an Impact vs Effort matrix to help you determine priorities. Essentially you want to start by tackling all of the low effort and high impact tasks that will offer these sorts of momentum-generating wins.

You can then move on to the high-effort and high-impact actions that represent longer term gains and will take some time to establish. Anything that falls outside these two categories is what you might put in the low priority ‘maybe later’ or ‘thanks, but no thanks’ zones for further consideration or a polite smile.