Real-world headless CMS use cases

When it comes to omnichannel digital marketing, a headless CMS is ideal for almost any touchpoint.

This goes for touchpoints available today, and for those that emerge in the future. That’s because headless CMSs leverage APIs to communicate with any internet-enabled device.

This enables marketers to deliver relevant and personalized content to whichever devices their customers demand. A headless CMS, therefore, can futureproof a brand’s customer experience.

Here are a few of the most interesting real-world scenarios we’ve come across.

1. Downtown D.C. improves tourist experience with digital signage

(Downtown D.C.’S digital signage | Source)

The Downtown D.C. Business Improvement District found that there was a lack of information about nearby restaurants, hotels, and attractions for pedestrians tourists.

Instead of using traditional signage, the organization chose to deploy thirty interactive kiosks to provide news and alerts in over a dozen languages.

Using a headless CMS as kiosk software, digital signage like this can be updated with new content in real-time for more relevant and timely tourist information.

2. Burger King rolls out digital menu boards to 6,500+ stores

(Burger King’s digital menu boards | Source)

As part of a rebranding initiative, Burger King installed digital menu boards to its U.S. restaurant locations in only four months.

Using a headless technology, the fast-food giant can update menu items and pricing based on inventory in real-time and advertise new deals and promotions on-the-fly. These dynamic menu boards capture attention more easily while offering a more engaging dining experience.

3. The American Heart Association provides life-saving information via Amazon Echo

(Alexa, help me save a life | Source)

In the past, Amazon Echo has been used for relatively trivial tasks, but the American Heart Association aims to change this with life-saving health information. Using the association’s new Alexa Skill, users can learn about vital warning signs related to heart attacks and strokes.

In addition, users can get CPR instructions while their actually performing the steps because the voice-enabled device is hands-free. Alexa can seamlessly integrate with an API-driven CMS to pull content and push voice-activated commands by users.

4. IKEA launches an augmented reality catalog mobile app

(IKEA makes buying furniture even more engaging | Source)

Using IKEAs innovative AR app, customers can use their smartphone’s camera to capture an image of a room in their home and select items from the furniture company’s catalog to see how they’ll look. IKEA’s app and other similar AR apps let customers test-drive products before they buy in real-time.

Using an integrated headless CMS and eCommerce platform, companies can leverage APIs to deliver augmented and virtual reality experiences to their customers. Once again, API-driven content management is crucial for a futureproof tech stack.