Course Content
M1: A $200 Billion Wake-Up Call
large parts of Texas, Florida and Georgia are still recovering from the effects of two hurricanes. Millions of people and businesses remain without electricity, phone service or even access to clean water. Some of these services will take months to restore.
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M3: One Platform vs a Mix of Best-­in-Breed Technologies: What’s The Best For Your Business?
Many of the decisions being made about what to use are less about technology itself, but rather about the way that companies engage with that technology.
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M5: Using WordPress as an Enterprise CMS: 9 Things You Should Know
WordPress is the most popular Content Management System (CMS) in the world, powering roughly 29 percent of all active websites. Yikes. With numbers like those, it’s no surprise that WordPress crosses the minds of those who are choosing a CMS.
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M6: How to Choose a SaaS CMS: The 9-Point Checklist
Choosing a Content Management System (CMS) is a gigantic decision. The bigger your brand, the more people will rely on your CMS to provide great backend and frontend experiences.
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M7: 6 Reasons To Ditch Drupal
If you’re still using Drupal 6 as your CMS, then your time is running out. Recently, the company officially announced that the platform was reaching its EOL or ‘End Of Life’, and that loyal users would be forced to upgrade to Drupal 7 or 8.
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M8: How to Choose the Best CMS for Mobile Apps
With a multitude of potential CMS suitors on the market, how should you go about choosing the best one for mobile applications?
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M9: The Web is Broken: And The CMSs Broke It
Having a CMS sounded so nice at first. It ensured that you wouldn’t be locked out of your own website, and you’ll be able to make changes whenever you need to. However, when all the developers started arguing about which language and framework should be used to build the website and system, you knew something might be wrong.
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M10: Top 3 IoT Challenges: Data, Data and Data
CMSWire’s David Roe recently published an excellent piece on the problems with IoT devices. He mentioned security and user privacy, but I couldn’t help but expand on the problems relating to data. As far as I’m concerned, the top three issues with the IoT era are all data-based.
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M11: Tools for choosing the right CMS
Making the right choice in CMS platform for your business is harder than you think. In fact, choosing a new content management platform for your web assets has never been so hard. The wrong decision in this case can have a lasting impact on your digital initiative for years and cost considerable cash and time to rectify.
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M13: Multi-Site Management Strategies That Actually Work
Multi-site management promises a great deal, from new market penetration to scaling your business to a global audience. There a reason the world’s largest brands open new offices and physical stores when they enter new markets.
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M14: GDPR/POPI Explained In 5 Minutes: Everything You Need to Know
GDPR stands for General Data Protection Regulation. It’s a game-changing data privacy law set out by the EU
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M15: GDPR Preparation: 7 Questions To Ask Your CMS Vendor
With General Data Protection Regulation (GDPR) rolling out in just a few short months, you need to make sure every relevant aspect of your business is GDPR compliant.
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M17: Hybrid CMS: A Headless platform, But With a Front-End
By 2020, experts forecast that the world will be host to over 20 billion IoT devices, from smart speakers to smart wearables and everything — and I really do mean everything — in between.
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M18: Intranet CMS: A Guide to Choosing Intranet Software
Almost every company has an intranet — even the companies that claim otherwise. It may not be a unified system, but an internal, private network will certainly exist in some shape or form, usually patched together by the likes of Gmail, Google Drive, Slack, and Hubspot.
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M19: Cloud CMS: 8-Point Checklist For Choosing a Cloud CMS (And Hidden Gotchas You Need To Know)
The past year changes in the IT sector have made the cloud become real. Cloud computing is becoming an essential tool for businesses of all sizes and budgets, but there are some basic requirements that should be considered before choosing a cloud CMS platform.
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M20: Content Optimization: What It Is and How To Do It
Seeing that initial traffic spike post-content launch is awesome, but things start to get really depressing when it flattens out. Which is why content optimization is critical.
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M21: Drupal as a CMS and Commerce Platform: The Ultimate Guide
The three main players in the traditional, monolithic CMS space are WordPress (which accounts for 27+ million live sites), Joomla (1.8 million), and Drupal (630,000.)
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M22: What Is A Digital Experience Platform? DXP vs CMS Explained
The web content management space is no stranger to acronyms. In fact, whenever a new acronym emerges, there’s a temptation to label it as just another fading buzzword and ignore it completely.
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M23: Custom CMS & Backend Frameworks Be Damned
We’ve gotten accustomed to the ease of use and functionality provided by the modern CMS. With so many CMS platforms on the market, it’s important to understand what CMS is right for your business. It’s also important not to neglect the organisational impact of a new CMS.
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M24: Decoupled CMS Explained: Pros and Cons
In today’s multi-channel environment, where content is consumed across various digital touchpoints, the legacy or monolithic CMS is no longer the only option. Instead, we’ve seen terms like headless CMS, decoupled CMS, agile CMS, hybrid CMS and more thrown around as new CMS architectures continue to be designed, leaving companies spoilt for choice.
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M26: You Just Became The Head of Marketing. What Now?
Congratulations. You’ve just landed the role you’ve been long searching for. You're now heading up a marketing team and have earned the title. You have seen first hand that being a senior marketer is no job for the faint-hearted.
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M27: 5 Proven Tactics To Building & Growing an Email List From Scratch
Those early days when you know you’re doing everything right, but NO ONE is signing up to your email list. Okay, maybe a few people are signing up…like maybe five people a week. A blip on the radar for the kind of business you want to build. At that rate, it is going to take you around 4 years to get to 1,000 subscribers.
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M28: eCommerce CMS: 32 Must-Have CMS Features (& Why Most Commerce Platforms Aren’t Good CMS)
When you start looking into eCommerce platforms to grow your online store, you'll be immediately greeted by countless platforms touting their accessibility and vying for your business.
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M29: Do You Know The True Cost of Managing a Website?
You have heard the idiom about the tip of the iceberg. But have you given a second thought to what this actually means? Embarking on a website redevelopment is a pretty good example of the analogy. There’s a reason why a website redevelopment is in equal parts exciting and harrowing.
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M30: 8 Types of eCommerce Customer Pain Points (And How to Relieve Them)
When we are in physical pain, we can visit a doctor. When we have perceived unmet needs, we usually end up buying products. Those unmet needs are our pain points. As an online store owner, you are your customers’ doctor. Your eCommerce store is the hospital. Your staff are the nurses and orderlies.
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M31: Searchable Websites: Best Practices in Search to Drive Website Conversions
If you have ever typed in a search bar on a website for a product you are looking for, you are already familiar with site search. Site search is a feature on websites that enables users to search for specific content. It's quite a handy feature found in many different places, such as Amazon, Reddit, and many popular eCommerce websites.
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M32: Business Must Evolve to Become More Resilient
Resilience – the ability to recover quickly from illness or misfortune – is a valuable attribute for both individuals and organizations.
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M35: Going Global with a Headless CMS Multi-Language Site
In the world of digital marketing, there is no denying the importance of having a multilingual site. This is especially true for eCommerce businesses that want to expand their reach and visibility to new markets. Not only will a multilingual site help you with internationalization and expanding the audience you market to, but it will also help you earn new customers. A multilingual site delivers a far more personalized experience to the end visitor if it's presented in a language that is native to them.
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eCommerce Content Management Specialist Course
About Lesson

Questions to ask your Content Management System (CMS) vendor about GDPR

If you’re collecting, using or storing any data relating to EU citizens, you need to ask your CMS vendor the following questions:

Questions to Ask Your CMS Vendor About GDPR

 

1. Do you train your staff regularly on data protection? 

All it takes is a single link in the chain to break for your data to become compromised. From support staff to marketing, to development, and even the CEO. You need to be aware of your CMS vendors educational practices for ensuring their team understands the implications of the latest GDPR regulations and what changes this might bring about in their day-to-day workflow.

It’s not enough to have a single team member concerned about GDPR, at the very least their team needs to be aware of the proposed changes.

 

2. What features are you working on to help us become GDPR compliant?

One component of GDPR is privacy by design. The concept seems sort of vague, but essentially it refers to the need to have business systems designed with proper security and privacy measures in mind.

Most CMS vendors will probably be rolling out new features to comply with this point, so ask if they have any new features they’re developing out to bolster their security and data collection practices.

 

3. Can you process customer data deletion requests from us? If so, how quickly?

Those whose data you’ve collected can request their data to be forgotten aka deleted, once the original use of the data has ended. This can be due to withdrawing consent, the original purpose of the collection has been fulfilled, or the data has even been used in an unlawful manner.

As soon as the request occurs, there needs to be a process in place for removing the data as quick as possible.

A GDPR-ready CMS should be able to help you sort through the personal data, to see if any of it can be retained per the regulation, plus there should be a built-in method for removing data and notifying the appropriate parties.

 

4. Do any third-parties have access to our customer’s data?

Third party access to data is all too common. If you’re the person collecting the data, then it’s your job to keep your data safe. The umbrella of this extends out to third parties who might be using the same data. So, if a third party ends up abusing customer data you’ve let them access, then you could be on the hook.

It’s your responsibility to ensure that your CMS provider has strict data protection policies in place. Plus, you need to be aware of any other parties who might have access to the data you’re collecting through your CMS provider.

 

5. What data breach protection and protocols do you have? Can you detect data breaches?

The last thing you want is to find out about a data breach from your users and valuable customers. This is a surefire way to lose trust. Are there proper security protocols in place that will detect data breaches when they occur?

Or, at least very least are there detection methods available so you can determine how the breach occurred, and avoid similar breaches in the future?

Data security needs to be a priority for you, so it’ll need to be a priority for your CMS as well.

 

6. Is there a built-in way to manage user consent in ways that make GDPR compliance easy?

Consent to data collection is a large part of GDPR. Your CMS should be able to help you record a history of given consent so you can maintain accurate records. Consent can be given in various ways, such as email, a contact form on the website, a check-box on your landing page, and more.

Your consent records should specify the time and date when consent was given as well as the exact means they delivered consent. This data should be able to be readily exported and accessed when needed.

 

7. How easy is it to export data? Is all data ready for portability requests?

Per GDPR regulations, user data needs to have the ability to be exported and transferred to any other existing data controller.

The CMS you choose needs to be equipped to handle both exporting customer data that’s been collected, but also importing the same kind of data. Easy data addition and migration should be a core feature of your CMS.