[Pain point #2] Convenience & productivity pain points
When you have a cold, you know your body’s immune system will fight it off naturally… eventually. But if you have a cold and you have to go to work, a runny nose and constant sneezing might prevent you from meeting deadlines or, at the very least, being comfortable. So, when a bug hits you what do you do?
Some people check the internet for home remedies. Others head to the drug store to pick up medicine. And, there are those that know they need to go to the doctor. Problems that shoppers face regarding convenience and productivity are eventually resolved with physical solutions – products.
Convenience and productivity pain points include the problems shoppers face regarding everyday tasks:
- Lack of productivity.
- Lack of convenience.
- Lack of comfort.
Convenience and productivity pain points hinder the prospect’s ability to perform activities in an optimized way.
This is how to relieve convenience & productivity pain points
I have a family of four and my poky little kitchen isn’t exactly what you would expect for a home with this many people. I don’t have enough space to install a dishwasher without a complete remodel. The dishes that used to pile up in the drainer would take up too much counter space for me to prep food while they were drying; this was my convenience and productivity pain point.
The first step I took in remedying the problem was to do a Google search for “ways to increase counter space in a small kitchen.”
I learned a few good tips for maximizing my kitchen space and began implementing them. Eventually, after maneuvering farther down the rabbit hole of possible solutions, I discovered an over-the-sink dish drainer for sale online. I bought it and the problem was solved.
Like cold patients, your customers have problems that they face concerning everyday productivity, convenience, and comfort. Your job, as an online store owner, is to show them how to solve the problems that are relevant to your products via eCommerce content marketing.