List Building Strategy #4: Place CTAs (to your Lead Magnet) Everywhere

Your calls to action to download your lead magnet need to keep appearing to be truly effective.

Sure, you can create a page with a download form and hyperlink text to that page from elsewhere, but it’s not going to help you eek out as many subscribers as possible from the traffic you get.

And at this stage, you absolutely want to make the most of your traffic.

So make sure that no matter where anyone is on your website, there’s at least one prominent call to action to download your lead magnet.

Here’s how:

• Identify the pages where people most commonly enter your site & put a prominent, page-covering call to action there. Welcome Mat by SumoMe is great for this (and it’s free!). 
• Use popups.
• Put a call to action for it at the end of your lead magnet delivery email for the recipient to forward your lead magnet offer to a friend. 
• Put calls to action within the lead magnet itself to email it or share it on social media. 
• Add calls to action over your YouTube videos that take people to you lead magnet page.

When Nature Air, a Costa Rican airline, did nothing more than adding an additional CTA in the content area of their site, their conversions went up by 591%.

The ‘Daily flights throughout Costa Rica’ call to action was already there, but adding the ‘Fly to Tamarindo From $58’ – a compelling CTA in its own right – boosted conversions on this page from 2.78% to around 19%.