It’s all in the experience

Your customer experience not only needs to feel effortless on behalf of your customer, but you also need to be able to easily tailor and scale the customer experience across channels and continents. That’s where a DXP outdoes a CMS.

Having a DXP underpinning your web presence allows you to create and monitor all of the different streams of information you’re pushing out, all while ensuring you’re delivering timely messages based on real-time user feedback and data.

Sure, personalization with a traditional CMS is doable, but the work required to not only create, push, and manage content, but adding segmenting and tagging will be incredibly time-consuming. Overall, a CMS can allow you to segment and create content based upon user groups, but it’s going to be more difficult to narrow in on one-to-one customer personalized you can get by using a DXP.

Today we live in a world that’s more connected than ever. From IoT devices to smartphones and desktops, wearables, VR devices, and more, your marketing and content need to reach your customers where they’re at — no matter their device.

As a brand looking to meet the ever-changing needs of your audience using a DXP will soon become a necessity. A digital experience platform will help you create a customer experience that’s united across multiple devices and platforms, without a complex and confusing management process on your end.