About Lesson
Introduction
Content as a Service (CaaS) is another term that continues to gain popularity within the digital experience space.
Brands are always seeking ways to get the right content in front of their customers. But, with the escalation of digital touchpoints throughout the customer journey, it can be challenging to manage and deliver content to multiple channels effectively.
That’s where CaaS comes in. Just like the SaaS model has disrupted the software vendor market, CaaS can also change how we view content authoring and management.
In this article, we’ll explain what content as a service truly means, the use cases where it can have the most impact, and how brands can leverage it to the fullest in conjunction with a headless CMS.