Introduction

Congratulations. You’ve just landed the role you’ve been long searching for. You’re now heading up a marketing team and have earned the title. You have seen first hand that being a senior marketer is no job for the faint-hearted. Each day brings pressure from many corners;

• Staying on top of the latest marketing buzz phrases is almost a full-time role
• Navigating a fast evolving maze of social media tactics. Yes, you need to know about Snapchat now.
• Digital media that is so measurable you risk suffering death by data.
• Countering accusations that marketing merely spends, rather than generates revenue.
• Convincing sales that it’s their ability to close leads, rather than the actual leads, that are the problem.
• HR, Sales, Product, IT and Finance are now dabbling in communications. Didn’t this used to be your job?
• Ensuring that your team plays nicely with one another.

With the average CMO tenure amounting to a mere 44 months, you need something special to survive and thrive in the role. So how do you tackle your first 60 days?

Here’s your 60-day gameplan at as the head of marketing:

1. Take a Hard Look at Current Messages in The Market
2. Understand Your Customer
3. Get Your Head Around Company Data
4. Lock in Your Customer Value Proposition And Key Messages
5. Determine Your Marketing Strategies
6. Start Executing Quick Wins And High-Priority Tasks
7. Assemble Your Team
8. Formulate a Budget
9. Keep Your Team Updated
10. Report on Your Progress and Analyze