Introduction 

Seeing that initial traffic spike post-content launch is awesome, but things start to get really depressing when it flattens out. Which is why content optimization is critical.

Recent research published by Animalz shows more evidence about the importance of content optimization, or “content refresh” as part of your content strategy for organic search. Your content might rank high for months or even years, but it will naturally decay over time as new competitors cover the subject.

For this reason, you should not only keep track of your search engine rankings but also strategically refresh articles as they decay.

(Traffic with vs without content refresh)

You will learn the following:

• SEO keyword research vs. content optimization
• Optimizing content with the Skyscraper Technique
• How content optimization tools could speed up your Skyscraper content creation process
• 3 AI-powered tools for content optimization
• How to make content optimization work for you