How does Content as a Service (CaaS) work?
CaaS provides a single source of truth for content using an API-first and content-first architecture. Content is created and stored in the backend CMS, where it’s made available for delivery to the presentation layer of choice.
A traditional CMS platform takes a channel-first approach, with each channel having its own presentation layer. However, to successfully use multiple channels with a conventional content management approach requires large amounts of integrations and coordination on the part of both marketers and developers. With so many more channels to worry about, this isn’t feasible in today’s landscape.
With CaaS, content gets pulled from the backend repository and delivered to the presentation layer where it’s required, as necessary, without marketers and developers having to worry about one channel at a time.