How do most multi-site strategies fail?

The problem arises when organizations are running so many sites that it becomes too overwhelming. Since each site has its own set of resources; developers and marketers tend to have a hard time managing and maintaining all of these sites.

And if it isn’t properly looked after, your multi-site platform could end up having a multitude of unwanted duplications and inconsistencies right across the board, leading to bad user experience for both your staff and for your customers.

To give you an example, let’s say you’re running two separate eCommerce sites which sell the same products from the same inventory. Since each site runs separately, you’re going to have to run two separate inventories. Now to prevent any duplication from occurring in your inventory, you need to manually make sure that the inventory on both sites remains the same. Failure to do so will result in inaccurate stock levels.

To prevent all of this from happening, we share four strategies that will help you to operate a much smoother multi-site operation.