Headless platform benefits: Why are brands going headless?

The rapid surge in the adoption of IoT devices has brought a radical shift in consumer behavior. To illustrate this, a report by Geomarketing highlighted that 65 percent of consumers who own either an Amazon Echo or Google Home device can’t imagine going back to the days before they had a smart speaker. Another study by Think with Google revealed that 41 percent of consumers felt that speaking to their voice-assistant device was like talking to a friend or another person.

But it’s not just Amazon Echos and Google Homes brands are concerned with. Brands also need to create experiences through screens at physical locations, through smart wearable devices, through Augmented Reality and Virtual Reality goggles, and through whichever new technology emerges tomorrow.

The way consumers use the web is changing every single day, and intelligent brands know that they have to become as technologically flexible as possible in order to keep up.

So, headless content management systems are the way forward, right?