7. Digital will bridge the gap between the real world

After COVID-19 suddenly disrupted the world, many businesses shifted online and accelerated themselves towards digital transformation. Conferences and events were quickly canceled in the early stages, but soon many of these conferences became virtual events. Team meetings happened over Zoom, as did team bonding exercises and interviews.

In 2021, digital will continue to be a force and bridge the gap between the way things were done before the pandemic and during, even as many countries worldwide adapt to a new way of doing things.

What to do:

As things continue to improve, many brands will consider simply reverting to the status quo and how things were done before, but that would be a mistake.

Don’t forget the things which worked during the pandemic and instead use them to help bridge the gap.

Instead of hosting multiple events in-person, include some virtual events and webinars in your calendar and find ways to reach a new audience who can’t attend.