10. Can it really help with online engagement?

The concept of online engagement isn’t anything new; the process of customer engagement has become more difficult with the new internet paradigm. Long gone are the days of your visitor finding you from a quick web search, today your visitor has hundreds of options of social platforms to choose from. 

Establishing active engagement with your target community requires you and the platform you choose to have the capacity to monitor both online and offline behaviors.  Using these behaviors to your advantage, you can provide a personalized experience that is relevant to the visitor and their needs.

When it comes to publishing content you now need ways to share the content to the right channels to go where the community resides. When the visitor engages with your platform knowing their name and personal details won’t be enough, knowing their online value is now becoming an important factor in not only reaching them but also the community around them.

You can see from the above that there are many factors in selecting a content management platform that goes far beyond a technical language or a database. In the future, your platform will undoubtedly be organic in nature and transform as your business needs change.