A CMS can be your best friend or your worst enemy

You’d think a CMS would make non-technical people happy.

However, that choice can often backfire. Too often, the people in charge make decisions with incomplete information. And the end result is that the marketing team gets stuck with a solution that’s not quite powerful enough, yet not quite flexible enough, either.

Which is exactly the opposite of what you want for your business.

It’s no secret that companies today strive after quick movement, efficient processes, and, above all else, agility. But with a traditional CMS, that desire for a quick-paced system remains nothing more than a dream.

Everyone is stuck.

The developer is stuck because of the restrictive framework that the CMS forces them to operate within, limiting their ability to make the changes they need to make. The designer is limited for much the same reason. They can’t design the website in the way they’d like to because the theme is practically set in stone.

And the lousy UI that most CMSs offer doesn’t allow for the kind of design that a truly effective designer wants to make.

And the content creators are stuck because they can only create certain kinds of content without going through a challenging and convoluted process to add a unique touch — like a correctly-sized infographic or a customizable CTA button.

Since everyone is stuck in their own hell of coding, designing, and creating, everything takes ten times longer than it should.

Which isn’t a healthy system for your business.