Course Content
M1: A $200 Billion Wake-Up Call
large parts of Texas, Florida and Georgia are still recovering from the effects of two hurricanes. Millions of people and businesses remain without electricity, phone service or even access to clean water. Some of these services will take months to restore.
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M3: One Platform vs a Mix of Best-­in-Breed Technologies: What’s The Best For Your Business?
Many of the decisions being made about what to use are less about technology itself, but rather about the way that companies engage with that technology.
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M5: Using WordPress as an Enterprise CMS: 9 Things You Should Know
WordPress is the most popular Content Management System (CMS) in the world, powering roughly 29 percent of all active websites. Yikes. With numbers like those, it’s no surprise that WordPress crosses the minds of those who are choosing a CMS.
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M6: How to Choose a SaaS CMS: The 9-Point Checklist
Choosing a Content Management System (CMS) is a gigantic decision. The bigger your brand, the more people will rely on your CMS to provide great backend and frontend experiences.
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M7: 6 Reasons To Ditch Drupal
If you’re still using Drupal 6 as your CMS, then your time is running out. Recently, the company officially announced that the platform was reaching its EOL or ‘End Of Life’, and that loyal users would be forced to upgrade to Drupal 7 or 8.
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M8: How to Choose the Best CMS for Mobile Apps
With a multitude of potential CMS suitors on the market, how should you go about choosing the best one for mobile applications?
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M9: The Web is Broken: And The CMSs Broke It
Having a CMS sounded so nice at first. It ensured that you wouldn’t be locked out of your own website, and you’ll be able to make changes whenever you need to. However, when all the developers started arguing about which language and framework should be used to build the website and system, you knew something might be wrong.
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M10: Top 3 IoT Challenges: Data, Data and Data
CMSWire’s David Roe recently published an excellent piece on the problems with IoT devices. He mentioned security and user privacy, but I couldn’t help but expand on the problems relating to data. As far as I’m concerned, the top three issues with the IoT era are all data-based.
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M11: Tools for choosing the right CMS
Making the right choice in CMS platform for your business is harder than you think. In fact, choosing a new content management platform for your web assets has never been so hard. The wrong decision in this case can have a lasting impact on your digital initiative for years and cost considerable cash and time to rectify.
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M13: Multi-Site Management Strategies That Actually Work
Multi-site management promises a great deal, from new market penetration to scaling your business to a global audience. There a reason the world’s largest brands open new offices and physical stores when they enter new markets.
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M14: GDPR/POPI Explained In 5 Minutes: Everything You Need to Know
GDPR stands for General Data Protection Regulation. It’s a game-changing data privacy law set out by the EU
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M15: GDPR Preparation: 7 Questions To Ask Your CMS Vendor
With General Data Protection Regulation (GDPR) rolling out in just a few short months, you need to make sure every relevant aspect of your business is GDPR compliant.
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M17: Hybrid CMS: A Headless platform, But With a Front-End
By 2020, experts forecast that the world will be host to over 20 billion IoT devices, from smart speakers to smart wearables and everything — and I really do mean everything — in between.
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M18: Intranet CMS: A Guide to Choosing Intranet Software
Almost every company has an intranet — even the companies that claim otherwise. It may not be a unified system, but an internal, private network will certainly exist in some shape or form, usually patched together by the likes of Gmail, Google Drive, Slack, and Hubspot.
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M19: Cloud CMS: 8-Point Checklist For Choosing a Cloud CMS (And Hidden Gotchas You Need To Know)
The past year changes in the IT sector have made the cloud become real. Cloud computing is becoming an essential tool for businesses of all sizes and budgets, but there are some basic requirements that should be considered before choosing a cloud CMS platform.
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M20: Content Optimization: What It Is and How To Do It
Seeing that initial traffic spike post-content launch is awesome, but things start to get really depressing when it flattens out. Which is why content optimization is critical.
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M21: Drupal as a CMS and Commerce Platform: The Ultimate Guide
The three main players in the traditional, monolithic CMS space are WordPress (which accounts for 27+ million live sites), Joomla (1.8 million), and Drupal (630,000.)
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M22: What Is A Digital Experience Platform? DXP vs CMS Explained
The web content management space is no stranger to acronyms. In fact, whenever a new acronym emerges, there’s a temptation to label it as just another fading buzzword and ignore it completely.
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M23: Custom CMS & Backend Frameworks Be Damned
We’ve gotten accustomed to the ease of use and functionality provided by the modern CMS. With so many CMS platforms on the market, it’s important to understand what CMS is right for your business. It’s also important not to neglect the organisational impact of a new CMS.
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M24: Decoupled CMS Explained: Pros and Cons
In today’s multi-channel environment, where content is consumed across various digital touchpoints, the legacy or monolithic CMS is no longer the only option. Instead, we’ve seen terms like headless CMS, decoupled CMS, agile CMS, hybrid CMS and more thrown around as new CMS architectures continue to be designed, leaving companies spoilt for choice.
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M26: You Just Became The Head of Marketing. What Now?
Congratulations. You’ve just landed the role you’ve been long searching for. You're now heading up a marketing team and have earned the title. You have seen first hand that being a senior marketer is no job for the faint-hearted.
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M27: 5 Proven Tactics To Building & Growing an Email List From Scratch
Those early days when you know you’re doing everything right, but NO ONE is signing up to your email list. Okay, maybe a few people are signing up…like maybe five people a week. A blip on the radar for the kind of business you want to build. At that rate, it is going to take you around 4 years to get to 1,000 subscribers.
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M28: eCommerce CMS: 32 Must-Have CMS Features (& Why Most Commerce Platforms Aren’t Good CMS)
When you start looking into eCommerce platforms to grow your online store, you'll be immediately greeted by countless platforms touting their accessibility and vying for your business.
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M29: Do You Know The True Cost of Managing a Website?
You have heard the idiom about the tip of the iceberg. But have you given a second thought to what this actually means? Embarking on a website redevelopment is a pretty good example of the analogy. There’s a reason why a website redevelopment is in equal parts exciting and harrowing.
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M30: 8 Types of eCommerce Customer Pain Points (And How to Relieve Them)
When we are in physical pain, we can visit a doctor. When we have perceived unmet needs, we usually end up buying products. Those unmet needs are our pain points. As an online store owner, you are your customers’ doctor. Your eCommerce store is the hospital. Your staff are the nurses and orderlies.
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M31: Searchable Websites: Best Practices in Search to Drive Website Conversions
If you have ever typed in a search bar on a website for a product you are looking for, you are already familiar with site search. Site search is a feature on websites that enables users to search for specific content. It's quite a handy feature found in many different places, such as Amazon, Reddit, and many popular eCommerce websites.
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M32: Business Must Evolve to Become More Resilient
Resilience – the ability to recover quickly from illness or misfortune – is a valuable attribute for both individuals and organizations.
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M35: Going Global with a Headless CMS Multi-Language Site
In the world of digital marketing, there is no denying the importance of having a multilingual site. This is especially true for eCommerce businesses that want to expand their reach and visibility to new markets. Not only will a multilingual site help you with internationalization and expanding the audience you market to, but it will also help you earn new customers. A multilingual site delivers a far more personalized experience to the end visitor if it's presented in a language that is native to them.
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eCommerce Content Management Specialist Course
    About Lesson

    6 Reasons To Ditch Drupal

    If you’re still using Drupal 6 as your CMS, then your time is running out.

    Recently, the company officially announced that the platform was reaching its EOL or ‘End Of Life’, and that loyal users would be forced to upgrade to Drupal 7 or 8. 

    That means no more support from Drupal or from the community; no more fixes or security upgrades; and no more updates.

    If you’re serious about your online business, then this isn’t the kind of thing you can ignore: allowing your site to exist without security upgrades is a big risk and could potentially mean someone makes off with all your user information.

    But you do have a choice.

    You don’t have to upgrade to the next version of Drupal to keep your site ticking over smoothly.

    You could decide to ditch Drupal altogether and to move your site to pastures new.

    And you probably should too.

    Here’s why…

    [Reason #1] Frequent updates

    The first reason you should consider not upgrading to the next version of Drupal is simple:

    It will only be a matter of time before you need to do it again.

    And that means more work for you and more expensive if you’re using a web developer.

    Upgrading Drupal isn’t like upgrading your iPhone either.

    This isn’t going to be handled with the click of a button – much of the work done on D6 is depreciated in D7 and the same goes for the jump between D7 and D8.

    In fact, because Drupal 8 hasn’t been out as long, some developers will still choose D7 or D6 over 8 just because more has been done on it which means it’s often faster to develop with. 

    This should tell you just how ugly the whole situation is…

    Why should you have to completely replace the entire backbone of your website every few years? This just isn’t convenient for users and it’s why Drupal has a reputation for horrid updates. 

    So make the switch to something with a more modern development cycle.

    Even Windows is doing away with numbered versions! Yes, that means that Microsoft is now cooler than Drupal…

    [Reason #2] Drupal is heavy on memory

    Bye bye drupal: Baby lift

    Drupal uses a ton of RAM and is super inefficient.

    While you’re installing new versions each time you upgrade, all those new versions are built on top of the existing code.

    Eight generations in and the mess of Drupal’s backlog is beginning to cause it to collapse under its own weight.

    Slow, sluggish and prone to crashing – why not use something a lot lighter and nimbler?

    “Moving from Drupal to SaaS is like going from a white van to a sports car”

    The result will be noticeable for your users who will enjoy seeing your pages load in a flash and this can also greatly benefit you from a search engine optimization perspective too.

    Sites that load slowly don’t perform as well – it’s that simple. If your users have to wait, they’ll probably go elsewhere.

    [Reason #3] Efficiency

    There are plenty of other examples of Drupal being inefficient in the way it does things too.

    One is its use of caching.

    Caching is how it gets around the memory hogging problem and lets your site load quickly but it also means that sometimes things don’t get refreshed when they should be.

    There are ways around this of course.

    You could for instance tune MySQL to cache most of the database in RAM, or you could use file-based caches to leapfrog Drupal where necessary.

    Or you could just bash your head against the wall and hope it all goes away.

    Does that sound easy, simple, or efficient? It’s just a massive headache!

    Reason #4] Security

    Another issue with Drupal’s “release” nature?

    It means poorer security.

    A year ago, Drupal 7.32 was released with a vulnerability that allowed Russian hackers to gain access to “between 10 and 90% of all Drupal site” databases, and therefore, the sites themselves.

    It was vital for users to apply patches as soon as possible to alleviate the risk.

    But this vulnerability, when updates are essentially rolled out at the user’s’ discretion, means that it’s going to be much easier for a malicious attack to steal your client information, or to start leaving unwanted files all over your site linking to places where you can buy Viagra.

    Again, this isn’t good and it’s the kind of thing that you shouldn’t have to worry about any more.

    When you switch to another content management system (CMS) you can finally rest easy knowing that your site is safe and secure.

     

    [Reason #5] Barrier to entry

    The great thing about a SaaS-based product is that it’s super easy to install, modify and maintain.

    Drupal, on the other hand, couldn’t be denser if it were the prequel to War & Peace.

    Using Drupal then gives you two options:

    The first being to try and learn your way around yourself – which will take an awful lot of time and probably give you a big headache.

    The second option is to let your developers handle the installation and updates for you.

    This is actually just as much of an issue, as it means you’ll have to pay someone more and the work is likely to be slower and less efficient.

    There are a fair number of Drupal developers out there but they range vastly in quality.

    Seeing as these changes will be made while your site is live, you’re putting a lot of stock in someone to see your code, and any changes they make to the core code will cause all kinds of problems in the next upgrade.

    Seriously, does this sound like something you want to keep working with?

    On the other hand, if you pay a developer once to help you migrate to a SaaS-based system, then you’ll be free of all the trials and tribulations associated with Drupal.

    There’s no ‘end of life’, there’s no vendor lock-in and there’s no security concerns or caching issues.

    But more than that, it’s all just incredibly easy to use and for many tasks, you won’t even need a backend developer.

    Want to change the look of your site? Then just change the skin! Need to update? It couldn’t be simpler.

    [Reason #6] SaaS is the future!

    For all these reasons, more and more businesses owners are now making the move to SaaS over Drupal.

    To be honest, they’re going everywhere instead of Drupal.

    There’s a good chance that the death of the popular Drupal 6 will end up being the final nail in the coffin of Drupal itself.

    We might be on the brink of the Drupalocalypse.

    Stay in Drupal 6 and it’s only a matter of time before vulnerabilities are exposed.

    Upgrade, and after an intensive process of updating your core code and setting up new modules, you’ll find yourself on the cusp of having to go through the entire process again for Drupal 8, 9, 10, 1028…

    Switch on the other hand, and you’ll be waking up to the future. You’ll be presented with a clean interface that you can use to build the site you envisioned without technical difficulties getting in the way. 

    There are loads of great features unique to SaaS as well. For instance, you can create microsites and update your site with parallel development and scaling is super easy. There’s a massive community and new features are being added all the time.  

    This is just good business.

    Why choose something more complex, that will take longer and cause you all cause of trouble in the future, when you can achieve everything you need to in a much simpler fashion?

    Choosing SaaS is choosing the path of least resistance and that’s how you attain maximum ROI with any type of development. 

     

    Goodbye Drupal…

    So as we say goodbye to Drupal 6, it’s probably time we said goodbye to Drupal in general as well.

    So long old friend – we had some good times.

    But then again, we also had some hair-pulling, frustrating times. Come to think of it, there was a lot more of the latter…