Direct TO Consumer Management (DTC)

Categories: eCommerce
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About Course

Manufacturers now have the chance to cut out the middle-man and access the market themselves through eCommerce websites and applications. That translates into higher margins, greater control, and a closer relationship with buyers.

But going down the D2C route does not come without its challenges. It is nearly impossible for manufacturers, even established ones, to transform into an eCommerce giant overnight — particularly when they have such strong ties with retailers. In this short course you will learn where to start and how to get into direct to consumer business which is the begining of eCommerce Industry.

What Will You Learn?

  • You need every stakeholder on board
  • You need a robust infrastructure
  • Expect a dip in traffic
  • Your customers will want a reason to buy from you directly
  • You need to avoid channel conflict (For now)
  • You need to manage data far, far better
  • Your eCommerce solution will make or break your D2C efforts

Course Content

Direct to Consumer Management Short Course

  • Introduction
    00:00
  • Questions you need to think about before your brand goes DTC
    00:00
  • You need every stakeholder on board
    00:00
  • You need a robust infrastructure
    00:00
  • Expect a dip in traffic
    00:00
  • Your customers will want a reason to buy from you directly
    00:00
  • You need to avoid channel conflict (For now)
    00:00
  • You need to manage data far, far better
    00:00
  • Your eCommerce solution will make or break your D2C efforts
    00:00
  • Going direct-to-customer? Be over-prepared
    00:00

Final Assessment and Certification