Course Content
How To “Do” PR: The Beginner’s Guide
You know what they say: There is no such thing as a stupid question. But just in case you’re feeling a little shaky making your entrance into the world of Public Relations (PR), we’ll answer the basic ones for you.
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How to “do” PR in 4 easy steps
How to “do” PR that leads to ROI
Is PR worth the effort?
How to Improve Your Email Outreach Effectiveness
For every marketing campaign you need a solid email outreach strategy. Ann Smarty shows how to use backlink tools, influencers & more to maximize outreach.
7 PR Tools You Need To Be Using Every Day
While you PRs may be the envy of the office, we know the reality. It’s not all press fan-fare and high octane crisis management.
Crisis Management: The Ultimate Guide
With the help of a few PR experts, we’ve put together some key information on what crisis management actually involves, and how best to tackle it.
How To Develop An Outreach Strategy: 15 Tips From Experts
We decided to interview 15 inbound marketers, and ask them how they develop their outreach strategy, and their 1 greatest outreach challenge.
How To Measure PR: The Definitive Guide
The PR industry has traditionally been lousy at measuring the value of its work. That’s all changing, with the introduction of robust frameworks, tools, and greater access to data.
How To Pitch to Journalists: Expert Tips From Techcrunch, NYT & More
The brutal truth is that most journalists receive 100’s of pitches everyday. If your pitch isn’t 100% perfect, it will be ignored. So what are some tips to ensure your pitch will be read?
Newsjacking Dos and Don’ts From a BBC Journalist Turned PR
You scan the paper and search the website and there it is…your brand or client’s name. And then again. And again and again. BOOM! Newsjacking success!
7 Best Practice PR Tips For Your Next Campaign
Whether you’re racing to nab the headline of a premier industry publication or securing an interview for your CEO before your competition takes the slot - there’s a sense of excitement in everything you do as part of a PR team.
How two types of PR boosted our free trials by up to 108%
Good publicity is invaluable. Not only does it put your brand front and centre – more often than not it can lead to real ROI.
A 2 Step Process For Coming Up With PR Campaign Ideas
Coming up with top quality campaign ideas can be hard. Finding the time to come up with them can be tricky, and putting your neck on the line by saying “This idea will absolutely work” can take courage.
7 PR Trends in 2021: The Story So Far
We know, the idea of anything being definite or predictable seems laughable after the last year we had. But if I do believe one thing, it’s that we are adaptable. In fact, a lot of us changed everything faster than we thought was even conceivable.
The Definitive Guide To PR Reporting
PR people everywhere are ultimately accountable to various groups of stakeholders and have to inform them about what they planned to do – and whether they achieved it or not (within a given timeframe and budget).
How To Write And Distribute Press Releases
Are you looking to build a stronger brand and acquire more backlinks to boost your authority?
How To Land Top Tier Media Coverage In 13 Simple Steps
Whenever we speak to people outside of the industry about how we come up with ideas for campaigns, very often the answers I hear are a little off the mark.
Digital PR Specialist Course
About Lesson

Is PR worth the effort?

And now for the big question: is PR actually worth the effort?

We’ll admit PR may be a slow burn, but we know that it pays dividends when your campaigns start sticking. Take these stats for example: 

Desired results take time but they are proven to build awareness and brand loyalty over time. 

If you are running an effective public relations strategy, it can help you:

  • Drives web traffic
  • Generate leads
  • Establish trust and authority
  • Attract new customers and quality employees

The importance of effective communications has never been more pronounced than in today’s integrated media environment.

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