Course Content
Competitor Intelligence
our competitors’ secrets are just a click away. Discover what works and what fails so you can optimize your marketing activity.
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How To Analyze Your Competitors
Analyze what's working for your top competitors and identify opportunities to improve your content strategy.
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How To Help Teams Get More From Data: 3 Hacks For Analysts
Delivering a data analysis that both motivates and enables marketers to take action is where the rubber meets the road in analytics.
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Online Content Analysis 101: How To Do A Content Audit
When many companies talk about their “content strategy,” they’re really just talking about further content creation.
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Competitive Analysis Specialist Course
    About Lesson

    What is content intelligence?

    We like this definition from the American Marketing Association:

     

    Content intelligence represents the systems and software that transform content data and business data into actionable insights for content strategy and tactics with impact.

     

    It’s not enough to know your competitor just published a great new whitepaper. You need to step back and assess their entire body of work to generate meaningful insights that will inform your own work.