Course Content
Competitor Intelligence
our competitors’ secrets are just a click away. Discover what works and what fails so you can optimize your marketing activity.
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How To Analyze Your Competitors
Analyze what's working for your top competitors and identify opportunities to improve your content strategy.
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How To Help Teams Get More From Data: 3 Hacks For Analysts
Delivering a data analysis that both motivates and enables marketers to take action is where the rubber meets the road in analytics.
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Online Content Analysis 101: How To Do A Content Audit
When many companies talk about their “content strategy,” they’re really just talking about further content creation.
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Competitive Analysis Specialist Course
    About Lesson

    What Is a Content Audit in Online Content Analysis?

    content audit is the process of tracking all of your site’s past content, organizing it, and making improvements to optimize it where necessary.

    It’s also fast becoming one of the most powerful ways companies can quickly improve their websites’ traffic.

    Think of it like pruning a rose bush. As the years go by, some parts of the bush become healthy and robust. Others become sickly. If you don’t prune away those ailing areas, the problem threatens to spread and put an end to the bush’s purpose: creating beautiful roses.

    The folks at Method and Metric summarize well:

    Over the years, some of your content works better than others. That’s why you need to conduct content audits. It’s important that you separate the content you still want on your site from the kind that is holding it back.

    Your site’s content can be broken down by:

    “The Good”, which is your:

    • Most traffic-generating content
    • Most high-converting content
    • Most linked content
    • Most shared content

    Use BuzzSumo to find most shared content for any domain or topic

    Find the Most Shared Content for any Topic or Domain


    “The Bad”:

    • Content that generates below-average results

    And “The Ugly”:

    • Content that produces no ROI at all

    These three categories each need to be addressed through a thorough online content analysis – or content audit.