Course Content
Competitor Intelligence
our competitors’ secrets are just a click away. Discover what works and what fails so you can optimize your marketing activity.
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Facebook Page Analyzer – Competitive Facebook page insights
How To Analyze Your Competitors
Analyze what's working for your top competitors and identify opportunities to improve your content strategy.
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What is content intelligence?
Content competitors vs. product/service competitors
6 steps to review your competitor’s content
How To Help Teams Get More From Data: 3 Hacks For Analysts
Delivering a data analysis that both motivates and enables marketers to take action is where the rubber meets the road in analytics.
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Introduction
Pack in Your Analyst Brain
Use Context and Comparison to Help Readers Understand Data
Lead the Viewer’s Eye to Conclusions From the Data
Online Content Analysis 101: How To Do A Content Audit
When many companies talk about their “content strategy,” they’re really just talking about further content creation.
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Introduction
What Is a Content Audit in Online Content Analysis?
4 Steps for a Successful Content Audit
Audit Your Content at Least Once a Year
Competitive Analysis Specialist Course
    About Lesson

     Pack in Your Analyst Brain

    Goal – help your team see what you see and think how you think.

    Explicitly state the questions to ask of the data

    Choose one main question you’re going to answer for the team, e.g. the way David Krevitt does when building the agency data pipeline.

    Then imply the question in the title of your file. Next, elaborate on the question, and restate it specifically at the top of the charts. Emphasizing the question will focus the reader’s intention and get their minds to play detective.

    Add conclusions and highlights

    At the bottom of your chart section, state your findings, grounded in the data shown. This will often be the element the viewer pays most attention to. Follow Avinash’s steps for avoiding crappy dashboards:

    1. Interpret current state – what is going on and why you think it is going on
    2. Recommended action – what the team can do about it
    3. Expected outcome – extra motivation to go take the recommended action

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