Course Content
Competitor Intelligence
our competitors’ secrets are just a click away. Discover what works and what fails so you can optimize your marketing activity.
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How To Analyze Your Competitors
Analyze what's working for your top competitors and identify opportunities to improve your content strategy.
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How To Help Teams Get More From Data: 3 Hacks For Analysts
Delivering a data analysis that both motivates and enables marketers to take action is where the rubber meets the road in analytics.
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Online Content Analysis 101: How To Do A Content Audit
When many companies talk about their “content strategy,” they’re really just talking about further content creation.
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Competitive Analysis Specialist Course
    About Lesson

    When many companies talk about their “content strategy,” they’re really just talking about further content creation.

    They’re thinking about what they need to do next — not what they’ve done before. At best, they might – might – monitor the performance of content for insights about what their editorial calendar should include in the months to come.

    However, the best online marketers know it’s important to look back at past content AND make adjustments to older pieces in order to improve results.

    By conducting an online content analysis or a content audit, we’re not just trying to create new posts—we’re retroactively making old posts even better.