About Lesson
When many companies talk about their “content strategy,” they’re really just talking about further content creation.
They’re thinking about what they need to do next — not what they’ve done before. At best, they might – might – monitor the performance of content for insights about what their editorial calendar should include in the months to come.
However, the best online marketers know it’s important to look back at past content AND make adjustments to older pieces in order to improve results.
By conducting an online content analysis or a content audit, we’re not just trying to create new posts—we’re retroactively making old posts even better.