Course Content
Competitor Intelligence
our competitors’ secrets are just a click away. Discover what works and what fails so you can optimize your marketing activity.
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How To Analyze Your Competitors
Analyze what's working for your top competitors and identify opportunities to improve your content strategy.
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How To Help Teams Get More From Data: 3 Hacks For Analysts
Delivering a data analysis that both motivates and enables marketers to take action is where the rubber meets the road in analytics.
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Online Content Analysis 101: How To Do A Content Audit
When many companies talk about their “content strategy,” they’re really just talking about further content creation.
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Competitive Analysis Specialist Course
About Lesson

Learn from the very best

Compare up to 10 competitor pages at a time to find out what successful audience engagement really looks like.

Reveal audience emotions with Facebook Reactions

Facebook users don’t just ‘like’ – they react. Use the Facebook Page Analyzer to see the emotions your competitors evoke.

Detailed metrics for advanced analysis

Breakdown likes, shares, and comments by post type, post length, and time published to get the full picture of how your competitors run their pages.

Optimize your Facebook performance

Boost your campaigns by optimizing your posts based on your audience’s preferences.

Alerts

Get notifications instantly when a competitor is mentioned online.

Analyze activity

Create dashboards to track your competitors and how you stack up.

Build on wins

Discover what works so you can build on competitors’ success.

Dodge disasters

Learn from competitors’ errors so you can focus on effective marketing.