Content competitors vs. product/service competitors

The companies you compete with for readers, engagements, and links may not be the same as those you compete with for sales. 

To make sure you are benchmarking against the right competitors, we recommend starting your analysis by looking at topics, not domains.

In BuzzSumo’s Content Analysis, enter the topic you want to write about. 

For example – at BuzzSumo, we write often about content marketing and strategy. Here’s an analysis of top producing companies on the topic of content marketing. 

Looking across these sites (and what a great selection it is!), we see many thought leaders, blogs, publishers, and even some that offer complimentary products that assist with other content marketing efforts. But no one that is really a direct product or service competitor. 

Yet these are the leaders we want to benchmark against to create content that connects with an audience.