Course Content
Competitor Intelligence
our competitors’ secrets are just a click away. Discover what works and what fails so you can optimize your marketing activity.
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How To Analyze Your Competitors
Analyze what's working for your top competitors and identify opportunities to improve your content strategy.
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How To Help Teams Get More From Data: 3 Hacks For Analysts
Delivering a data analysis that both motivates and enables marketers to take action is where the rubber meets the road in analytics.
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Online Content Analysis 101: How To Do A Content Audit
When many companies talk about their “content strategy,” they’re really just talking about further content creation.
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Competitive Analysis Specialist Course
    About Lesson

    Audit Your Content at Least Once a Year

    As Robert Rose once put it:

    “When taking a content-first approach, our job as marketers is not to create more content … it’s to create the minimum amount of content with the maximum amount of results.”

    In other words, there’s no prize for having the most pages on your site. You win by having pages that all make an impact.

    That’s why you should regularly audit your content.

    After you’ve completed this online content analysis once, you’ll have the database available to work from again and again. All you’ll need to do is update it and then run through the rest of the sequence above.

    Over time, your website will generate better and better results as each audit raises the bar further. You’ll also find it influences the very approach your team takes to creating content in the first place, meaning less pruning is necessary to keep your site headed in the right direction.