Audit Your Content at Least Once a Year
“When taking a content-first approach, our job as marketers is not to create more content … it’s to create the minimum amount of content with the maximum amount of results.”
In other words, there’s no prize for having the most pages on your site. You win by having pages that all make an impact.
That’s why you should regularly audit your content.
After you’ve completed this online content analysis once, you’ll have the database available to work from again and again. All you’ll need to do is update it and then run through the rest of the sequence above.
Over time, your website will generate better and better results as each audit raises the bar further. You’ll also find it influences the very approach your team takes to creating content in the first place, meaning less pruning is necessary to keep your site headed in the right direction.