Course Content
Unit 1: The Context of Business
This unit covers the basic concepts that give context to a business. We explore economic and historical information governments use to make decisions, which provides a foundation for future decision-making. You will learn about productivity, the business cycle, the impact of business on society, economic trends and policies, and elements of global business. We will examine the financial meltdown of 2008, including the government bailout of AIG and General Motors, and the collapse of Lehman Brothers, which provide teachable moments in economic policy and business cycles.
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Unit 2: Entrepreneurship and Legal Forms of Business
In this unit, we explore various forms of ownership (sole proprietorship, partnerships, and corporations) that affect how businesses are taxed, how profits are distributed, and what regulations must be followed. The form of ownership you choose corresponds to the growth, taxation, and future of your company. We also examine some techniques business owners use to analyze profitability. We review the characteristics of successful entrepreneurs, how small businesses impact the economy, and the role of the Small Business Administration in the United States. Completing this unit should take you approximately 10 hours. Upon successful completion of this unit, you will be able to: discuss the legal forms of businesses, including sole proprietorships, partnerships, corporations, limited-liability corporations, and subchapter S corporations; discuss the potential of a business to be profitable, when considering the legal form of business, tax rates, and break-even analysis; evaluate the appropriateness of the different legal forms of business for various business contexts; and analyze the impact of small business on the economy.
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Unit 3: Marketing
Marketing encompasses more than simple advertising and selling. It describes the activity businesses engage in to create, communicate, deliver, and exchange their products to their customers, clients, partners, and society. Business owners not only aim to provide customers with the goods and services they want and need, but they also need to convince them to make a purchase and come back for more. It involves the product, price, distribution, and promotion in the form of advertisements, publicity, public relations, and sales promotion. We will explore e-commerce, e-business, and the use of social media marketing.
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Unit 4: Accounting, Finance, and Banking
Every day, business owners make financial decisions that will affect every phase of the business operation, such as payroll, cash flow, and projecting future growth. A thorough understanding of accounting and financial management allows business owners to find the best sources and use of funds. For example, you can derive an accurate measure of the health of your business from the income statement, balance sheets, and financial ratios. We investigate financing options, how to analyze credit, and the time value of money. We also examine how banks, such as the U.S. Federal Reserve Bank, affect the ability of businesses to obtain financing.
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Unit 5: Management
The management practices that a business adopts will inform how well it can achieve its goals and respond to changes in the workplace. For-profit and nonprofit companies achieve their goals through the four steps of management: planning, organizing, controlling, and leading. Technical, conceptual, and interpersonal skills are essential to the management process. It also involves using human, financial, and informational resources. In this unit, we explore how successful business management requires teamwork, communication, creating a clear corporate mission and culture, following good business ethics, and committing to social responsibility. Completing this unit should take you approximately 16 hours.
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Final Assessment + Professional Certificate
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BUS101: Intro to Business Administration
About Lesson

Income Statement

Let’s look at the income statement in more detail in this section. The income statement shows sales, expenses, and net profit or net loss.

  • How does the income statement report a firm’s profitability?

The balance sheet shows the firm’s financial position at a certain point in time. The income statement summarizes the firm’s revenues and expenses and shows its total profit or loss over a period of time. Most companies prepare monthly income statements for management and quarterly and annual statements for use by investors, creditors, and other outsiders. The primary elements of the income statement are revenues, expenses, and net income (or net loss). The income statement for Delicious Desserts for the year ended December 31, 2018, is shown in Table 14.2.

Income Statement for Delicious Desserts
Delicious Desserts, Inc.
Income Statement for the Year Ending December 31, 2018
Revenues
Gross sales $275,000
Less: Sales discounts 2,500
Less: Returns and allowances 2,000
Net sales $270,500
Cost of Goods Sold
Beginning inventory, January 1 $ 18,000
Cost of goods manufactured 109,500
Total cost of goods available for sale $127,500
Less: Ending inventory December 31 15,000
Cost of goods sold 112,500
Gross profit $158,000
Operating Expenses
Selling expenses
Sales salaries $31,000
Advertising 16,000
Other selling expenses 18,000
Total selling expenses $ 65,000
General and administrative expenses
Professional and office salaries $20,500
Utilities 5,000
Office supplies 1,500
Interest 3,600
Insurance 2,500
Rent 17,000
Total general and administrative expenses 50,100
Total operating expenses 115,100
Net profit before taxes $ 42,900
Less: Income taxes 10,725
Net profit $ 32,175

Table 14.2

Revenues

Revenues are the dollar amount of sales plus any other income received from sources such as interest, dividends, and rents. The revenues of Delicious Desserts arise from sales of its bakery products. Revenues are determined starting with gross sales, the total dollar amount of a company’s sales. Delicious Desserts had two deductions from gross sales. Sales discounts are price reductions given to customers that pay their bills early. For example, Delicious Desserts gives sales discounts to restaurants that buy in bulk and pay at delivery. Returns and allowances is the dollar amount of merchandise returned by customers because they didn’t like a product or because it was damaged or defective. Net sales is the amount left after deducting sales discounts and returns and allowances from gross sales. Delicious Desserts’ gross sales were reduced by $4,500, leaving net sales of $270,500.

Expenses

Expenses are the costs of generating revenues. Two types are recorded on the income statement: cost of goods sold and operating expenses.

The cost of goods sold is the total expense of buying or producing the firm’s goods or services. For manufacturers, cost of goods sold includes all costs directly related to production: purchases of raw materials and parts, labor, and factory overhead (utilities, factory maintenance, machinery repair). For wholesalers and retailers, it is the cost of goods bought for resale. For all sellers, cost of goods sold includes all the expenses of preparing the goods for sale, such as shipping and packaging.

Delicious Desserts’ cost of goods sold is based on the value of inventory on hand at the beginning of the accounting period, $18,000. During the year, the company spent $109,500 to produce its baked goods. This figure includes the cost of raw materials, labor costs for bakery workers, and the cost of operating the bakery area. Adding the cost of goods manufactured to the value of beginning inventory, we get the total cost of goods available for sale, $127,500. To determine the cost of goods sold for the year, we subtract the cost of inventory at the end of the period:

$127,500−$15,000=$112,500

The amount a company earns after paying to produce or buy its products but before deducting operating expenses is the gross profit. It is the difference between net sales and cost of goods sold. Because service firms do not produce goods, their gross profit equals net sales. Gross profit is a critical number for a company because it is the source of funds to cover all the firm’s other expenses.

The other major expense category is operating expenses. These are the expenses of running the business that are not related directly to producing or buying its products. The two main types of operating expenses are selling expenses and general and administrative expenses. Selling expenses are those related to marketing and distributing the company’s products. They include salaries and commissions paid to salespeople and the costs of advertising, sales supplies, delivery, and other items that can be linked to sales activity, such as insurance, telephone and other utilities, and postage. General and administrative expenses are the business expenses that cannot be linked to either cost of goods sold or sales. Examples of general and administrative expenses are salaries of top managers and office support staff; utilities; office supplies; interest expense; fees for accounting, consulting, and legal services; insurance; and rent. Delicious Desserts’ operating expenses totaled $115,100.

Net Profit or Loss

The final figure – or bottom line – on an income statement is the net profit (or net income) or net loss. It is calculated by subtracting all expenses from revenues. If revenues are more than expenses, the result is a net profit. If expenses exceed revenues, a net loss results.

Several steps are involved in finding net profit or loss. (These are shown in the right-hand column of Table 14.2.) First, cost of goods sold is deducted from net sales to get the gross profit. Then total operating expenses are subtracted from gross profit to get the net profit before taxes. Finally, income taxes are deducted to get the net profit. As shown in Table 14.2, Delicious Desserts earned a net profit of $32,175 in 2018.

It is very important to recognize that profit does not represent cash. The income statement is a summary of the firm’s operating results during some time period. It does not present the firm’s actual cash flows during the period. Those are summarized in the statement of cash flows, which is discussed briefly in the next section.

Concept Check

  1. What is an income statement? How does it differ from the balance sheet?
  2. Describe the key parts of the income statement. Distinguish between gross sales and net sales.
  3. How is net profit or loss calculated?