Artificial Intelligence In eCommerce

Artificial intelligence (AI) has been around for years now. From our virtual assistants to autocorrect and the facial recognition software we use to access our phones, there are plenty of daily instances where we encounter AI technology.

And yet, seemingly overnight, all anybody can talk about is artificial intelligence. It doesn’t matter your industry or profession, everyone has a hot take about the impending impact of AI.

Of course, the world of eCommerce is no exception. In fact, retailers have been using a well-known form of AI for years: chatbots.

Chatbots are now a nearly ubiquitous customer service tool and are great for answering frequently asked questions and helping consumers track purchases.

The reality is that as retailers have seen digital commerce sales skyrocket over the last few years, they’ve continued investing in solutions that ensure a quality customer experience.

35% of companies are already using AI, and another 42% of companies are looking at new ways to implement this technology down the line.

So, with all the chatter about how artificial intelligence will change eCommerce, one has to wonder what that will actually look like.

In this course, we’ll examine how AI is changing eCommerce, use cases, the benefits of this technology, and how you can integrate it into your strategy.